Never miss another interview! Join Devin here: http://bit.ly/joindevin. Read the full Forbes article and watch the interview here: http://bit.ly/2Rs9QgY. Uniti CEO Lewis Horne, 34, thinks selling his nimble little electric cars will be like offering sneakers to a world full of people walking around in big, clunky clown shoes. With the UN’s October IPCC report suggesting we may have less than 12 years to radically reduce carbon emissions to avoid the worst effects of climate change, finding ways to make wholesale shifts in consumer behavior is a central premise for this Swedish startup. To make that shift over the next decade, Horne notes that hundreds of millions of internal combustion engine-driven cars will need to be removed from the roads and replaced with efficient electric ones. Uniti, which has 18 employees and is pre-revenue, is in the midst of a £30 million (about $38.1 million) capital raise, including about £1 million (about $1.27 million) available to the public via a crowdfunding campaign on UK-based CrowdCube. As of this writing, the goal has been exceeded but the site continues to accept investment pledges. The shares are being sold at a valuation of £97 million (about $123 million) even as a parallel private offering to large investors at that valuation is ongoing. U.S.-based investors must be accredited and invest at least $10,000 but investors elsewhere are not required to meet accreditation standards and may invest smaller amounts. Read the full Forbes article and watch the interview here: http://bit.ly/2Rs9QgY. Be a hero! Join the elite group of supporters who ensure that stories like this can continue to be shared! Visit heroes4good.org to become a hero now.