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Devin: What is your superpower?
Deepti: Persistence.
Deepti Brambl, the founder of Kaylaan, is on a mission to revolutionize oral care while addressing environmental sustainability. Her innovative company is tackling the global issue of plastic waste with its unique toothpaste tablets, offering a game-changing alternative to traditional toothpaste packaged in plastic tubes.
Kaylaan’s toothpaste tablets are designed for simplicity and sustainability. “All you do is crunch it. Your saliva does the magic, and you just brush your teeth how you normally would,” Deepti explained. These tablets, made with clean ingredients, generate zero waste and do not require water for activation. They are an eco-friendly solution for environmentally conscious consumers.
The journey to bring this product to market has been filled with challenges. Kaylaan is the first company in the United States to manufacture toothpaste tablets with fluoride, a key component for oral health. “We are the only company in the U.S. that manufactures toothpaste tablets with fluoride,” Deepti shared. Achieving this milestone involved navigating a complex FDA approval process, adopting good manufacturing practices (GMP), and undergoing rigorous testing.
Deepti highlighted the financial hurdles her company has faced, particularly the annual FDA fees required for over-the-counter products with fluoride. “This year, we got a bill for $25,000 in FDA fees, and we know it will keep increasing. But we didn’t stop,” she said, underscoring her determination to succeed.
Kaylaan’s product lineup includes several flavors tailored to different preferences, from mint to kid-friendly strawberry and watermelon, as well as neem, a nod to Deepti’s Himalayan roots. The company recently expanded its offerings with mouthwash tablets, further advancing its mission to eliminate plastic waste.
To scale its operations sustainably, Kaylaan is currently raising funds through a regulated investment crowdfunding campaign on Honeycomb Credit. Deepti views this community-driven approach as a way to grow without compromising the company’s values. “We wanted to give back to our community and use the funds wisely to grow consistently,” she explained.
Kaylaan is more than just a business—it represents a movement to rethink oral care and reduce the environmental footprint of daily routines. Deepti’s vision and perseverance serve as an inspiring example of how innovative thinking can create impactful change.
tl;dr:
Kaylaan founder Deepti Brambl explains how plastic-free toothpaste tablets tackle waste and promote sustainability.
Deepti shares challenges of FDA compliance and GMP certification as a small, self-funded startup.
Kaylaan’s innovative products include fluoride and non-fluoride options in five unique flavors.
Deepti discusses raising capital via a regulated crowdfunding campaign to scale operations sustainably.
Persistence and embracing failure are key to Deepti’s success as a purpose-driven entrepreneur.
How to Develop Persistence As a Superpower
Deepti Brambl’s superpower is persistence—a relentless determination to overcome challenges and achieve her goals. As she explained, “If I’m laser-focused and want to achieve something, that is something I would say is my superpower.” Deepti highlighted the role of failure in her journey, noting, “The superpower is failing a lot because that’s where the real growth happens.” Her ability to embrace failure and keep moving forward has been key to her success as an entrepreneur.
Illustrative Story:
When Kaylaan faced an FDA audit, Deepti discovered the company wasn’t fully compliant and received a 485 letter. This setback led Amazon to delist their products, forcing Kaylaan to pause operations temporarily. Instead of giving up, Deepti used the audit as a learning opportunity, hiring consultants and implementing rigorous compliance processes. The experience not only ensured full FDA compliance but also set Kaylaan on a path for long-term success.
Tips for Developing Persistence:
Embrace failure as an opportunity to learn and grow.
Allow yourself time to process setbacks before tackling problems with a fresh perspective.
Seek help and guidance from others when faced with challenges.
Focus on long-term goals rather than immediate obstacles.
Adopt the mindset that every problem has a solution.
By following Deepti’s example and advice, you can make persistence a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Deepti Brambl (she/her):
CEO, Kaylaan
About Kaylaan : Kaylaan manufactures Toothpaste Tablets and Mouthwash Tablets.
Website: kaylaan.com
X/Twitter Handle: @KaylaanTabs
Company Facebook Page: facebook.com/kaylaantoothpaste
Other URL: invest.honeycombcredit.com/campaigns/Kaylaan
Biographical Information: Deepti Brambl, originally from the Himalayas, is the founder and lead engineer behind Kaylaan, a B Corp‑certified sustainable oral care company based in New York. Deepti has been featured in publications like Happi Magazine, Long Island Press, CanvasRebel, and on the “Founders, Unfiltered” podcast. On the Happi Podcast, she discussed Kaylaan’s innovative approach to oral care and eco-packaging, positioning the brand at the intersection of sustainability and consumer convenience.
Linkedin: linkedin.com/in/deeptibrambl
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