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Devin: What is your superpower?
Clint: I just don’t give up.
Farming has relied heavily on chemicals for decades, but Greenfield Robotics is changing that. Founder and Head of Product Clint Brauer has developed robots that help reduce—or even eliminate—chemical use while improving the efficiency of farming practices. This innovative approach not only protects workers from exposure to harmful substances but also addresses growing concerns about the safety of food and its environmental impact.
Clint’s journey began with a deeply personal motivation. “Greenfield comes from my dad,” he explained. “I got Parkinson’s years ago, about 20 years ago. And so I decided to do something about it. And I thought it was from farm chemicals.” His mission quickly evolved into creating technology that could solve problems for all farmers, regardless of their stance on chemicals.
The robots Clint and his team developed are capable of cutting weeds and providing precise foliar feeding. “We weed by day and we foliar feed by night,” Clint shared. By targeting the stomata of the plants, these robots can deliver nutrients effectively while avoiding the need for excessive synthetic fertilizers. This process not only protects crops but also helps regenerate the soil, creating a more sustainable farming ecosystem.
Greenfield Robotics has already seen promising results. Operating in 17 states with about 80 robots in the field, the company is steadily scaling its operations. Clint emphasizes that the work is still in its early stages, but the potential for widespread adoption is clear.
In addition to its technological breakthroughs, Greenfield Robotics is raising capital through a regulated crowdfunding campaign on StartEngine. Clint’s goal is to make the company a grassroots movement, with farmers and consumers becoming co-owners. “We want farmers and consumers to own Greenfield,” Clint said. “Food is one of the very few things we all share.”
By reducing chemical use and fostering a more sustainable future, Clint and his team are paving the way for a revolution in agriculture. It’s an inspiring story of innovation and determination, with robots leading the charge for cleaner, healthier food.
tl;dr:
Greenfield Robotics uses robots to reduce farm chemicals, improving safety, efficiency, and sustainability.
Clint Brauer’s mission is personal, inspired by his father’s Parkinson’s diagnosis linked to chemicals.
The innovative robots weed and feed crops, helping farmers transition to regenerative practices.
Greenfield Robotics is scaling operations and raising capital via StartEngine crowdfunding.
Clint’s relentless perseverance drives his mission to revolutionize agriculture for farmers and consumers alike.
How to Develop Relentless Perseverance As a Superpower
Clint’s superpower is his unyielding determination. “I just don’t give up,” he explained. Over the years, Clint has faced countless challenges, including running out of money and enduring grueling physical labor on his farm. Despite these hurdles, he has pressed forward with a singular focus on creating solutions that benefit both farmers and the environment. His resilience has become a defining characteristic of his success.
Clint shared an anecdote from his early farming days that exemplifies his perseverance. One night, during a lightning storm, he and his wife stood in water while repairing fences to prevent their sheep from escaping. Though the situation was physically and emotionally demanding, Clint refused to quit, knowing that giving up would only create more challenges. This relentless drive, honed over years of grueling work, has enabled him to build Greenfield Robotics into a company with transformative potential.
Tips for Developing Relentless Perseverance:
Make a Choice Daily: Decide each day to keep moving forward, no matter how difficult the path.
Surround Yourself with Resilient People: Build a team of individuals who have overcome challenges and share your drive.
Learn from Failure: Treat setbacks as learning opportunities and keep adapting your approach.
Stay Mission-Focused: Use your ultimate goal as motivation to push through temporary obstacles.
By following Clint’s example and advice, you can make relentless perseverance a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Clint Brauer (he/him):
Founder & Head of Product, Greenfield Robotics
About Greenfield Robotics: Greenfield Robotics is revolutionizing weed control with autonomous farming robots designed to reduce operational and maintenance costs while removing herbicides from the process. Demand has been exceptional: Our entire fleet is sold out this year and with reservations already filled for 2026, our BOTONY™ fleet of robots is helping drive our mission to eliminate all chemicals from farming and food.
Website: greenfieldincorporated.com
Company Facebook Page: facebook.com/greenfieldrobotics
Instagram Handle: @greenfieldrobotics
Other URL: startengine.com/offering/greenfield-robotics
Biographical Information: Clint is a third-generation regenerative farmer turned agtech entrepreneur, with deep roots in Midwest agriculture and a career spanning both broad-acre and greenhouse growing. Before returning fully to farming, he was an early data science systems pioneer at Sony, where he helped launch Sony’s e-book systems in North America. He later bridged technology and agriculture by creating a regeneratively grown ingredients supply chain for Canidae Pet Food, proving that scalable, soil-first farming models can succeed inside global consumer brands.
Clint’s work is deeply personal. His father developed Parkinson’s disease after years of chemical exposure on their family farm and ultimately passed away from it—a tragedy echoed across the Midwest, where Parkinson’s rates among farmers over 50 have reached epidemic levels linked to long-term herbicide and pesticide use. Greenfield Robotics was born from this reality and a single driving question: What if we could farm without poisoning the people who feed us? Today, Clint is building technology to remove toxic chemicals from agriculture, protecting farmers, restoring soil, and redefining what modern farming can—and must—be.
LinkedIn Profile: linkedin.com/in/clintbrauer
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