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Devin: What is your superpower?
Diana: Relentless passion.
Breast cancer treatment is long overdue for a revolution. Diana Tucker, CEO of SenoGuard, is leading the charge with an innovative alternative to post-lumpectomy radiation. Using advanced cryoablation technology, SenoGuard freezes the cavity where a tumor is removed, eliminating residual cancer cells in one procedure.
Radiation has been the standard of care for decades, but it comes with significant physical, emotional, and financial costs. Diana explained in today’s episode, “Radiation is horrible both clinically and cosmetically. It changes the shape, size, and feel of the breast. Many women face long-term emotional and physical side effects.” She shared the tragic story of a young breast cancer survivor whose radiation treatment ultimately damaged her heart. “I am very passionate about eliminating radiation if at all possible,” she said.
SenoGuard’s approach simplifies treatment. “The patient goes in for her tumor excision, and immediately we freeze the cavity where the tumor has been removed,” Diana said. “It’s one and done. The patient can go back to work the very next day.” This innovation not only reduces the physical toll on patients but also addresses significant disparities in access to care. Many women forego lumpectomies because daily radiation sessions are unaffordable or inaccessible, especially in rural areas. Diana noted, “Almost 30% of women who qualify for a lumpectomy choose mastectomy instead because they can’t afford the time or cost of radiation.”
To bring this groundbreaking technology to market, SenoGuard is raising capital through a regulated investment crowdfunding campaign on WeFunder. Diana emphasized the importance of public support, saying, “Everybody knows someone who has had breast cancer. By investing, people feel they are not just supporting a cause but making a difference for society.”
SenoGuard’s cryoablation technology has the potential to transform breast cancer treatment, making it less toxic, more accessible, and kinder to patients. By supporting their crowdfunding campaign, you could help bring this life-changing innovation to millions of women.
tl;dr:
Diana Tucker shared how SenoGuard’s cryoablation technology eliminates the need for post-lumpectomy radiation.
Radiation’s side effects often force women to choose mastectomies, highlighting the need for better options.
SenoGuard’s innovation reduces treatment time, costs, and disparities in accessing breast cancer care.
Diana described her relentless passion and how it drives her to overcome challenges in her work.
SenoGuard is raising funds via a WeFunder campaign to bring this life-changing technology to market.
How to Develop Relentless Passion As a Superpower
Diana Tucker’s superpower is her relentless passion for solving problems she truly believes in. As she explained in today’s episode, “When I have a sincere understanding, I become very passionate, enthusiastic, and relentless to get that…across the finish line.” Her superpower drives her to tackle challenges with unwavering determination, especially when the stakes are high.
Story Illustrating Superpower
Diana shared a story from her early career, where she was tasked with bringing a French ophthalmology solution to the U.S. market. “The CEO told me, ‘If you can figure out how to bring this over to America, you have a job. If you can’t, you’re fired.’” Fueled by determination, she successfully introduced the technology, which became the standard of care. Years later, an ophthalmologist recognized her contribution with heartfelt gratitude, highlighting the profound and lasting impact of her work.
Tips for Developing the Superpower
Find Your Passion: Identify problems that deeply resonate with you to fuel your enthusiasm and drive.
Share Your Vision: Build a team by inspiring others with your passion and clear vision.
Never Give Up: When faced with roadblocks, find creative workarounds to keep moving forward.
Believe in Yourself: Confidence in your abilities is key to overcoming challenges and achieving your goals.
By following Diana’s example and advice, you can make relentless passion a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Diana Tucker (she/her):
CEO, SenoGuard
About SenoGuard: SenoGuard is pioneering a transformative approach to breast cancer treatment by offering a radiation-free alternative following lumpectomy. Our innovative technology uses advanced cryoablation--freezing residual cancer cells during surgery--to eliminate the need for weeks of post-op radiation.This method significantly reduces patient burden, especially for the 28% who face barriers like distance, cost, or time constraints.Supported by National Science Foundation grants, SenoGuard's solution is designed to be accessible in community hospitals, expanding treatment options globally. Led by a seasoned team with over a century of combined experience in women's healthcare, SenoGuard is committed to enhancing patient outcomes and accessibility.
Website: SenoGuard.com
Company Facebook Page: facebook.com/senoguard
Other URL: wefunder.com/senoguardinc
Biographical Information: Diana Tucker is a strategic marketing executive with a distinguished track record in launching and growing innovative, paradigm-shifting medical technologies. With deep expertise in market analysis and opportunity identification, she has led high-impact global marketing initiatives across diagnostics, medical devices, and oncology. Known for her ability to anticipate market trends and apply creative strategies that drive adoption of innovative products, Diana has held leadership roles at companies such as Agendia, AMO, and J&J; as well as being a contributing editor for Thompson Reuters Biomedical Business International newsletter covering financial impacts of emerging technologies across all surgical specialties worldwide. Diana has continually demonstrated her talent for turning unmet clinical needs into successful business opportunities. Diana holds a B.S. in Molecular & Cellular Biology from UC Irvine and an MBA in Marketing from Pepperdine University.
Personal Facebook Profile: facebook.com/dianatucker
Linkedin: linkedin.com/in/dianaltucker
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If a location is not noted, the events below are virtual.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 19, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
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Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.
Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com’s monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.
Future Forward Summit: San Francisco, Wednesday, June 25 · 3:30 - 8:30 pm PDT.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.
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