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Devin: What is your superpower?
Dr. Jenn: Connecting ideas.
Captain Hugo: Pragmatic observation.
Restoring ocean ecosystems while offering unforgettable polar expeditions may sound ambitious, but that’s the mission of Positive Polar LLC, led by Dr. Jenn Bonilla and Captain Hugo Hinrichsen. The company is pioneering a new approach to ocean restoration by integrating cutting-edge science into its expedition cruises.
Jenn explained, “Our passengers will not only enjoy incredible experiences in pristine polar environments but also witness and even participate in real-time scientific experiments aimed at restoring the ocean’s natural balance.” Positive Polar’s vision includes biomimicking the ecological role of whales, whose populations have been drastically reduced over the past century. This innovative approach seeks to restore biodiversity and sequester carbon naturally, addressing both environmental and climate challenges.
The concept is as unique as it is compelling. While many expedition cruises offer educational activities, Positive Polar makes science central to the experience. Jenn highlighted this distinction, saying, “What we’re doing is actually advancing a very specific set of validated—or to be validated—science about ocean restoration.” Guests aboard Positive Polar’s ship will witness experiments in ocean restoration, such as using whale biomimicry to grow phytoplankton, which supports marine life and captures carbon.
Captain Hugo emphasized the environmental impact of their operations, explaining that the company goes beyond sustainability. “As our ship sails, we’ll generate life in our wake by spreading nutrients that restore ocean biodiversity and sequester carbon,” he said. Positive Polar also plans to use carbon-neutral fuels like hydrogen-derived alternatives to minimize emissions.
The company is currently raising capital via a regulated crowdfunding campaign on WeFunder. Investors not only gain the opportunity to support ocean restoration but also receive benefits like discounted cruise experiences. As Hugo put it, “Finally, our investors will feel the ship and spread our message. It’s a perfect fit.”
Positive Polar’s model combines a sustainable business approach with science-driven innovation to create both environmental impact and financial returns. With just a small share of the growing expedition cruise market, Positive Polar aims to fund research, restore oceans, and deliver exceptional experiences.
By supporting Positive Polar, investors and passengers alike can play a vital role in restoring the oceans to their pre-industrial health.
tl;dr:
Positive Polar combines expedition cruises with science to restore ocean biodiversity and combat climate change.
Jenn and Hugo discussed their innovative whale biomimicry reactor, which transforms waste into ocean-restoring nutrients.
The company’s use of carbon-neutral fuels and nutrient-spreading ensures minimal environmental impact while sailing.
Positive Polar is raising funds through WeFunder, offering both environmental and financial returns for investors.
Jenn and Hugo’s superpowers—connecting ideas and pragmatic observation—drive the company’s mission and innovation.
How to Develop Connecting Ideas and Pragmatic Observation As a Superpower
Jenn described her superpower as the ability to connect seemingly unrelated ideas, technologies, and disciplines. She explained, “There should be a way for us to treat waste so it looks like whale poop before it’s dumped in the ocean. If it did, it would grow phytoplankton.” This innovative thinking drives Positive Polar’s whale biomimicry reactor, a project that transforms waste into ocean-restoring nutrients.
Hugo’s superpower, on the other hand, is pragmatic observation. He shared how his experiences in Patagonia and Antarctica shaped his perspective. “I saw how the lagoons no longer froze and realized I had to do something,” he said. Hugo’s sharp observations led to the creation of Positive Polar, combining tourism with ocean-saving science.
Illustrative Story:
Jenn’s ability to connect ideas is exemplified by her vision for the whale biomimicry reactor. Drawing on her biotech background, she recognized that shipboard waste could be treated to mimic the ecological role of whale feces. This innovation transforms waste into nutrients that grow phytoplankton, restoring marine ecosystems and sequestering carbon.
Hugo’s story of growing up in Patagonia illustrates his pragmatic observation. When he returned to show his children the winters of his childhood, he found the lagoons no longer froze. This marked a turning point for him, inspiring his mission to restore the oceans through science-backed tourism.
Tips for Developing the Superpowers:
For Connecting Ideas (Jenn’s Superpower):
Explore intersections between unrelated fields or disciplines.
Leverage your expertise to creatively solve problems in new domains.
Collaborate with experts from diverse backgrounds to gain fresh perspectives.
For Pragmatic Observation (Hugo’s Superpower):
Pay close attention to changes in your environment and their implications.
Use experiences to identify practical solutions to larger problems.
Focus on actionable insights rather than abstract concerns.
By following Jenn’s example of connecting ideas and Hugo’s pragmatic approach to observation, you can develop these skills. With practice and effort, you could turn these into superpowers that enable you to drive meaningful change and do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Jenn Bonilla (she/her):
President, Positive Polar LLC
About Positive Polar LLC: Positive Polar is the first expedition cruise company dedicated to funding groundbreaking research and solutions to heal our environment. Their mission is a beacon of hope: to restore ocean wildlife and ecosystems by harnessing nature’s own genius, like the “whale pump,” while igniting a global wave of ambassadorship for environmental restoration.
Website: positivepolar.com
X/Twitter Handle: @positivepolarx
Company Facebook Page: facebook.com/positivepolarex
Biographical Information: Jenn is one of the visionary founders of Positive Polar, the first science expedition cruise company dedicated to funding groundbreaking research and solutions to heal our environment.Their mission is a beacon of hope: to restore ocean wildlife and ecosystems by harnessing nature’s own genius, like the “whale pump,” while igniting a global wave of ambassadorship for environmental restoration.Dr. Jenn is a research Psychologist and experienced biotechnology professional who has led the investment, development and commercialization of multiple biotechnology products. She is also a passionate expedition cruiser and whale lover who is committed to applying her extensive expertise to making a positive difference for ocean wildlife and the environment.She lives currently in Tampa and as President of Positive Polar expects to spend most of her time aboard the Polar Angel once sailing, leading the scientific programming in consultation with world-leading experts and building advocacy for whales, oceans, and environmental restoration.
Hugo Hinrichsen (he/him):
CEO, Positive Polar LLC
About Positive Polar LLC: Positive Polar is the first expedition cruise company dedicated to funding groundbreaking research and solutions to heal our environment. Their mission is a beacon of hope: to restore ocean wildlife and ecosystems by harnessing nature’s own genius, like the “whale pump,” while igniting a global wave of ambassadorship for environmental restoration.
Website: positivepolar.com
X/Twitter Handle: @positivepolarx
Company Facebook Page: facebook.com/positivepolarex
Other URL: wefunder.com/positivepolar
Biographical Information: Captain Hugo Hinrichsen is a visionary leader and Climate Restoration Ambassador to the cruise industry, dedicated to healing our oceans and restoring balance to the planet. As one of the founders of Positive Polar, the world’s first science expedition cruise company focused on funding groundbreaking environmental research, Hugo is pioneering a mission to restore marine wildlife and ecosystems by working with nature’s own solutions, such as the “whale pump.” His efforts are not only scientific but deeply personal. Descended from Danish whalers, Hugo is determined to transform that legacy into one of redemption, championing whales as keystone species for planetary health. Having lived in Patagonia, he has witnessed firsthand the devastating changes in climate—disappearing ice, snow replaced by rain, and the loss of the winters he once cherished with his children—fueling his drive to spark a global wave of environmental stewardship.
With a distinguished career as a Reserve Frigate Captain, naval engineer, polar helicopter pilot, and expedition leader, Hugo has commanded naval and air-sea operations, led rescue missions, and supported scientists in some of the harshest environments on Earth. Beyond his extensive maritime and aviation expertise, he holds a Master’s degree in Strategic Development and Business Administration, embodying both leadership and entrepreneurial vision. Splitting his time between Concón, Chile, where he raises his five children, and the United States, where he is building Positive Polar, Hugo is preparing to guide the company into its next chapter. As CEO, he will spend much of his time at sea, directing polar expeditions that combine exploration, science, and advocacy—rallying global awareness for whale restoration, healthy oceans, and a brighter environmental future.
Linkedin: linkedin.com/in/hugo-hinrichsen
Instagram Handle: @positivepolarx
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