This Role Model Champions Crowdfunding for Latina Entrepreneurs - s11 ep58

With Sponsorship From Coca-Cola, Irma Sanchez Works to Empower Women Entrepreneurs in the Hispanic Community with Fundraising Skills for Regulated Investment Crowdfunding

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Devin: What do you see as your superpower?

Irma: My superpower is to be a humble person.

Irma Sanchez, the founder of Accesso Capital Fund, is sponsored by Coca-Cola to help educate Latina entrepreneurs like herself on raising capital with regulated investment crowdfunding. 

There are 2.3 million Latina-owned businesses in the United States; about 18 percent of Hispanic women run their own businesses. According to one source, they are 50 times more likely to start a business than average Americans.

Irma partners with the Latin American Association in Atlanta. She works with Bill Huston, a nationally recognized crowdfunding expert, to help train women to use crowdfunding. The strategy is unfamiliar in that community, but they are excited to make progress.

She also uses her regular role as a commentator on Telemundo to share the message. “It is an honor, as a Latina and a migrant, to be the voice of the voiceless on a television channel that reaches the world. We wanted to use this Telemundo platform to change lives transform lives. We can do it through education in a massive way through Telemundo.”

In a moment that demonstrated her humility, she generously shared her personal history:

I want to be a story of inspiration for many women who are listening and watching me right now; if I could do it, anyone can do it. 

I come from Bolivia; I was born in Bolivia. I grew up in Venezuela and migrated here to the United States. However, my life as a child was traumatic. That is why I have been on a mission to make educational programs to support women entrepreneurs for 15 years. 

I have been an entrepreneur since I was a child. When I came home one day, my dad and sister had passed away, and it was a real shock to my mother and me. Imagine how my mother was at that moment and how I was. 

Then, my mom, over the course of time, taught me how to be an entrepreneur. She also passed away. Today, I am very grateful to my family for leaving me a great legacy, which I want to pass on to my community. 

I started to sell empanadas. I started to sell shoes. I started to sell chocolates. I started to sell whatever my mother put in my way. That has helped me to be a humble person now, a person who can work as a team. 

When you are alone, when you feel alone, there is no other option but to say, ”OK, let's get together. Let's see how my strengths can help you, and you can help me with my weaknesses.”

In other words, I believe 100 percent in teamwork, and that's why I believe 100 percent in crowdfunding: we can help each other grow our businesses.

Irma’s rallying cry to her peers is that together, they are unstoppable. “We are one of the fastest-growing economic groups in the world. However, we are receiving less than 1 percent of venture capital. This is the moment to unite and say, ‘We are going to move forward together.’”

AI Episode Summary

1. Devin welcomes Irma Sánchez and expresses gratitude for her presence. Irma thanks Devin for the opportunity and considers it an honor to be there.

2. Irma discusses her partnership with Coca-Cola, which sponsors educational programs for Latina entrepreneurs, helping them transform their businesses, access credit, and reach investors.

3. She is actively involved with the Latin American Association in Atlanta, providing educational courses and consultancy to teach the Hispanic community about Crowdfunding, a concept previously unfamiliar to many of them.

4. Irma is also working with Acceso Capital Fund to create innovative programs using artificial intelligence and industry leaders in Crowdfunding, like Bill Houston, to generate capital for the Hispanic community.

5. Much of Irma's work is directed toward empowering Latina women. She collaborates with leaders, including Mónica Cucalón from the Latin American Association and directors from Telemundo, to further educate and support Latino businesses through media and programs.

6. Irma emphasizes using Telemundo as a platform to reach a wider audience, change lives, and transform them through education. They create segments that are broadcast to a broader public.

7. Devin asks Irma to share her personal story. Irma discusses her difficult childhood in Bolivia and Venezuela, losing her father and sister, and learning entrepreneurial skills from her mother. She transformed her painful experiences into a life mission to support entrepreneurial women.

8. Irma sees humility as her superpower, aiding her to empathize with and understand others. She stresses the importance of self-improvement through spiritual and physical activities, such as meditation and yoga, to maintain balance and serve the community better.

9. Irma believes in the potential of the Hispanic community, citing its significant economic impact with a combined buying power of $2.3 trillion. She encourages support for Latina entrepreneurs, stating they significantly contribute to the economy through purchasing power and job creation.

10. Devin mentions that Irma will be participating in the upcoming SuperCrowd24 event on April 17-18, which will include a presentation on Crowdfunding tailored to the Hispanic community. Irma can be contacted on LinkedIn for those interested in her work or partnerships.

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How to Develop Humility As a Superpower

Irma explains how humility is essential to her work. “We have to be humble; we have to be able to feel other people's pain, to be able to understand other people. I think that is what my life has taught me, not only to be a humble person but to be able to serve my community in the best way, wherever I am.”

She has traveled the world, often to speak at conferences. She still sees her vital mission as listening to her community to see what they need and how she can meet their needs.

Irma invokes her own experience with faith when asked for tips to develop humility. “I have done it through my belief. I believe in God. I connect to divinity, and I pray every morning that it gives me the tools to understand people in terms of their projects and dreams.”

By following Irma’s example and advice, you can strengthen your humility. With practice, it could become a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!

Guest Profile

Irma Sanchez  (she/her):

Irma Sanchez, Acceso Capital Fund 

About Acceso Capital Fund: Acceso Capital Fund presents a transformative opportunity in the entrepreneurial landscape, focusing on Latina entrepreneurs. A Catalyst for transformative change, we are more than a funding source; it’s a dedicated partner in the growth and success of Latina entrepreneurs; our holistic approach, cultural competence, and innovative strategies position us as leaders in the entrepreneurial space, driving success for our clients and contributing to broader economic growth and diversity. ✨️ACCESO CAPITAL FUND” 🌍 Crowdfunding ..creating capital for the Latino market !!

Company Facebook Page: fb.com/groups/138660492826999/

Biographical Information: Irma Sanchez, the founder of Acceso Capital Fund, is a dedicated strategist and a regular television commentator on Telemundo Atlanta. Her goal is to improve financial access for the Hispanic community, helping them build capital in an economy where Latinos have a significant presence, with a GDP of $3.2 trillion and a purchasing power of $3.4 trillion.

Using her platform, Irma focuses on crowdfunding as a tool to provide capital access to the Hispanic community. She is committed to promoting entrepreneurship, economic growth, and job creation, especially within local communities. Irma is particularly passionate about supporting Latina entrepreneurship, addressing challenges, and highlighting opportunities in the economic landscape through Spanish-language crowdfunding platforms.

Linkedin: linkedin.com/in/irma-sanchez-444ba93b

Instagram Handle: @irmaflasanchez 

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Superpowers for Good
Superpowers for Good: Empowering Changemakers for Social Impact via Regulated Investment Crowdfunding from the SuperCrowd.
We host changemakers who are using regulated investment crowdfunding for social impact--impact crowdfunding--as impact investors or social entrepreneurs, catalyzing change with leadership skills we call superpowers.