Oct 14, 2015 • 21M

#308: Kickante Is Kicking Butt in Brazil

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Devin Thorpe
Some of the world's great changemakers join host Devin Thorpe to share leadership lessons you can use to increase your impact.
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October 8, 2015 - Read the full GoodCrowdinfo article and watch the interview here: http://bit.ly/1PiSo5T. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Brazil’s economy was struggling so Candice Pascoal did something about it. She founded Kickante, a crowdfunding site that has become a leader in Brazil. “Brazil’s economy is struggling, and traditional venture capital is not available for companies and organizations to fund companies and projects,” Candice says. “Crowdfunding is new in Brazil, and also Brazilians are not accustomed to asking others for money to fund projects. Because traditional funding measures have dried up, lots of startups and NGOs need capital to do what they need to do. This also includes individuals, like artists and musicians. They need funds to do their projects.” Candice explains how Kickante is helping, saying, “Kickante is bringing the sharing economy to Brazil. Our platform helps companies with a way to reach out to people they wouldn’t have been able to reach, helping them fund projects. Since Brazilians are not familiar with crowdfunding, Kickante has tools to help them learn how to conduct a crowdfunding campaign, reach more people, and continue to connect with those people, both during and after the campaign. Kickante provides marketing tools, website tips and other means by which individuals and organizations can improve their campaigns.” She believes she is making a difference that will lead to a better Brazil. “We strongly believe we can democratize access to funds in Brazil, a very bureaucratic expensive banking environment, making more dreams come true, more people happy and hopefully more homes prosper with stability.” Please consider whether a friend or colleague might benefit from this piece and, if so, share it.