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Why Paul Lovejoy Made 366 Crowdfunding Investments in a Year

A Financial Advisor’s Unprecedented Journey to Understand Regulation Crowdfunding and Empower Ethical Wealth Building

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Devin: What is your superpower?

Paul: Ability to heal through the power of forgiveness.

Paul Lovejoy, a financial advisor and Principal Advisor of Stakeholder Enterprise, embarked on a bold mission: to make a regulation crowdfunding investment every single day for an entire year. His goal? To truly understand the experience of a crowdfunding investor and leverage that knowledge to help others build wealth ethically and effectively.

Paul explained, “I wanted to give investment plans for people without extractive corporations, without exploitations. For me to recommend investments, I really needed to know the industry at the most core level—that of a customer.” Immersing himself in the world of crowdfunding, he sought to experience firsthand the challenges and opportunities that investors face.

Through his journey, Paul uncovered a standout takeaway: the power of debt crowdfunding, or as he calls it, “crowdlending.” He shared, “Debt crowdfunding is like the greatest thing that has happened to investing probably ever. From a financial planning standpoint, it’s so helpful to have predictable monthly payments.” By crowdfunding amortized loans, investors can benefit from steady repayments of principal and interest, making it easier to plan financially.

Paul’s passion for crowdlending stems from its accessibility and reliability. “Crowdlending allows the general public to access private credit, an asset class that has been outperforming the stock market since 2008,” he said. For those seeking an alternative to traditional Wall Street investments, crowdlending offers a practical and impactful solution.

This year-long experiment also led Paul to create the Crowd Capital Blueprint, a program designed to help compassionate people invest with purpose. The step-by-step system empowers individuals to move their money from exploitative investments to ethical, regenerative ones, while simplifying the process of building wealth with intention.

Paul’s journey proves that investing isn’t just about growing money—it’s about aligning finances with values. By embracing the principles of regulation crowdfunding, he’s paving the way for a new era of financial activism, one investment at a time.


tl;dr:

  1. Paul Lovejoy invested in regulation crowdfunding every day for a year to understand the experience.

  2. He discovered debt crowdfunding, or “crowdlending,” as a powerful tool for financial planning.

  3. Paul shared personal lessons from the 2008 financial crisis, including the importance of ethical investments.

  4. He created the Crowd Capital Blueprint to help people build wealth ethically and sustainably.

  5. Paul’s superpower, healing through forgiveness, inspires others to grow from pain and help others.


How to Develop Healing Through Forgiveness As a Superpower

Paul Lovejoy’s superpower is his ability to heal through the power of forgiveness. Reflecting on the shame and pain of being defrauded during the 2008 financial crisis, Paul explained, “The first step into healing is to simply acknowledge your suffering and to give yourself compassion for it.” He emphasized that forgiveness is not about excusing others but about freeing yourself from the burden of resentment. “Resentment is poison for the soul, and forgiveness is the antidote,” he said.

In one striking story, Paul described forgiving Doug Swenson, the man who defrauded him and his family of over a million dollars. Paul explained that forgiveness wasn’t about excusing Swenson’s actions or ignoring accountability. Instead, it was about releasing the pain he carried. “I only was defrauded once, but I had to suffer every time in my mind that I thought about that,” he said. By forgiving Swenson, Paul was able to reclaim his energy and channel it into creating solutions for others through his work.

Paul also offered actionable advice for developing forgiveness as a strength:

  1. Acknowledge your suffering: Recognize your pain and give yourself compassion to reduce its intensity.

  2. Forgive yourself: Treat yourself like a best friend who made a mistake, offering understanding instead of judgment.

  3. Visualize others living their best life: Imagine those who wronged you thriving, which helps release resentment.

  4. Focus on what you’ve learned: Use the energy freed by forgiveness to grow and create solutions for others.

By following Paul’s example and advice, you can make healing through forgiveness a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!


Guest Profile

Paul Lovejoy (he/him):

Principal Advisor, Stakeholder Enterprise

About Stakeholder Enterprise: Stakeholder Enterprise stands against a financial system rigged against everyday people, the false belief that wealth and ethics can’t coexist, and the predatory tactics that keep people powerless. We are seeking to create a financial landscape where wealth is a tool for justice, a world where anyone can invest without guilt or barriers, and a movement that shifts economic power away from corporations and into the hands of real people.

Website: stakeholderenterprise.com

Biographical Information: Paul is not your typical financial advisor.

He is a licensed financial advisor on a mission to democratize impact investing.

After losing everything in the 2008 crash, Paul went inside the belly of the beast - working at a wealth management firm catering to the 1%. What he discovered there shocked him.

Now, he's blowing the whistle on Wall Street's dirty secrets and empowering regular people to take control of their financial futures.

Linkedin: linkedin.com/in/paul-lovejoy

Instagram Handle: @paul.lovejoy


Support Our Sponsors

Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, SuperCrowd25, and Crowdfunding Made Simple. Learn more about advertising with us here.

Max-Impact Members

The following Max-Impact Members provide valuable financial support:

Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Sharon Samjitsingh, Health Care Originals | Add Your Name Here

Upcoming SuperCrowd Event Calendar

If a location is not noted, the events below are virtual.

  • Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on May 20, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.

  • SuperCrowdHour, May 21, 2025, at 1:00 PM Eastern. Devin Thorpe, Champion of Social Good and CEO of The Super Crowd, Inc., will lead a session on "The Secret to Higher Investment Returns via Impact Crowdfunding." He’ll share powerful strategies and real-world examples that show how aligning your investments with your values can lead to strong financial and social returns. If you're an investor looking to maximize impact or curious about the growing world of impact crowdfunding, this is a session you won’t want to miss! Don’t miss it!

  • SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We’ll be streaming live across the web and on TV via e360tv. Soon, we’ll open a process for nominating speakers. Check back!

Community Event Calendar

Call for community action:

  • Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.


If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.


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