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Devin: What is your superpower?
Robert: If I find out something isn’t quite optimized from a building science perspective, I can’t just leave it.
Affordable housing has become one of the most pressing challenges in cities across the United States, and Chicago is no exception. With a housing shortage driving up prices, Robert Linn, Principal of Point B Properties, is taking an innovative approach to address the crisis while also prioritizing sustainability and health.
In today’s episode, Robert shared insights into his latest project—a conversion of a two-flat building into a three-flat under Chicago’s ADU ordinance. This ordinance allows developers to add units to existing buildings, increasing the housing supply without tearing down older structures. “Chicago right now has a massive undersupply of multifamily housing,” Robert explained. “What we’re doing by going in and taking this two-flat and making it a three-flat is helping keep that supply up. As anyone with kind of a basic knowledge of supply and demand knows, if we keep increasing supply, then prices are going to come down.”
But Robert’s work goes far beyond simply adding more units. He’s also focused on making homes healthier and more energy-efficient. For instance, he uses energy recovery ventilators (ERVs) in his projects to improve indoor air quality while conserving energy. “A big focus for me, I would consider an easy win, is air quality,” he said. “We make sure that we pay really good attention to how the property is sealed and then invest extra in ventilation.”
Robert also highlighted the importance of proper insulation to prevent issues like mold, which can develop when warm, humid air condenses inside walls. “You could build a building with zero insulation, and no one would be the wiser until your walls are really cold,” he noted. His commitment to detail ensures that his buildings are not only comfortable but also environmentally friendly and cost-effective for residents.
What makes this project even more exciting is its funding model. Robert is raising capital through Small Change, a regulated investment crowdfunding platform that allows ordinary people to invest in impact-driven real estate projects. “It’s nice to have something more formal to offer to the public in a really structured way,” Robert said, emphasizing the democratizing power of crowdfunding.
By blending affordability, sustainability, and healthy living, Robert’s work exemplifies how developers can meet critical housing needs while addressing broader challenges like climate change. I encourage you to visit SmallChange to learn more about his inspiring Richmond Revival project. Together, we can support initiatives that make a real difference in our communities.
tl;dr:
Robert Linn’s latest project converts a two-flat Chicago building into a three-flat under the ADU ordinance.
Robert prioritizes healthy, energy-efficient housing using techniques like proper insulation and energy recovery ventilators.
Chicago’s housing shortage drives Robert’s mission to preserve and expand affordable multifamily housing.
He’s raising funds for the Richmond Revival project via Small Change, democratizing investment opportunities.
Robert’s superpower, “constructive discontent,” pushes him to improve housing quality and solve problems creatively.
How to Develop Constructive Discontent As a Superpower
Robert described his superpower as “constructive discontent,” explaining how his refusal to accept subpar solutions drives him to continuously improve his projects. “If I find out something isn’t quite optimized from a building science perspective, I can’t just leave it,” he said. This mindset leads him to prioritize details like air quality, proper insulation, and energy efficiency, ensuring that the homes he develops are healthier, more sustainable, and more affordable for residents.
During today’s episode, Robert shared an example of how he used his constructive discontent to improve window installation on his latest project. When his general contractor dismissed best practices as “too complicated,” Robert took matters into his own hands by assigning the task to his crew. He provided them with a video outlining proper installation techniques, ensuring that the windows met his exacting standards. This hands-on approach reflects Robert’s commitment to excellence, even when it means going the extra mile.
Tips for Developing Constructive Discontent:
Don’t normalize annoyance—identify things that could be better and explore ways to improve them.
Invest in tools or resources, like air quality monitors, to identify hidden problems in your environment.
Learn best practices in your field and hold yourself accountable to implement them consistently.
Surround yourself with a team you trust to execute your vision when others fall short.
By following Robert’s example and advice, you can make constructive discontent a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Robert Linn (he/him):
Principal, Point B Properties
About Point B Properties: Point B Properties is a Chicago-based, vertically integrated real estate development firm focused on the “Missing Middle”—the essential workforce housing that institutional funds ignore and small flippers can’t handle. Unlike traditional developers who rely on brokers, we utilize a proprietary direct-to-seller sourcing engine to identify off-market, value-add opportunities in high-growth Midwest corridors. We combine this sourcing advantage with rigorous architectural engineering to create “Healthy Buildings”—spaces designed to improve resident well-being through superior air quality and non-toxic materials. Crucially, we are committed to democratizing real estate wealth; through platforms like SmallChange.co, we open our deals to everyday investors, allowing them to co-invest alongside accredited partners.
Website: pointbproperties.com
Company Facebook Page: facebook.com/PointBProperties
Instagram Handle: @pointbprop
Other URL: smallchange.co/projects/richmondrevival
Biographical Information: Robert is an innovative real estate professional and developer whose passion for the industry was sparked in his family’s woodshop during his childhood. His journey is underpinned by a solid educational foundation, having earned a dual degree in Architecture and Engineering from the University of Michigan.
Robert’s career began in the niche field of ship design, dovetailing into consulting where he was recruited to apply his expertise to real estate. His commitment to continual growth led him to Indiana University on a scholarship, where he further honed his skills with a double major in Finance and Management.
During college, Robert embarked on a new adventure by purchasing his first property. This milestone marked the beginning of his entrepreneurial journey, leading to the formation of his own company, all while balancing a full-time job.
Robert is not just about building properties; he’s about building them right. Recognized for his contributions to energy-efficient building, like constructing the first Green Star certified condo building, he has a keen interest in the evolving landscape of design and building science. His dedication to the field is further exemplified by his LEED certification and his role as one of the early adopters of HERS rated developments.
Robert’s projects are infused with a unique blend of practical experience, technical expertise, and theoretical knowledge. His approach to each project is informed by this multidimensional perspective, ensuring solutions that are innovative, efficient, and sustainable.
LinkedIn Profile: linkedin.com/in/linnovating
Personal Facebook Profile: facebook.com/rlinni
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Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
SuperCrowdHour, January 21, 2026, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on “From $10 to Impact: How Anyone Can Become an Impact Investor.” Drawing on his experience as an investment banker, impact investor, and community-building leader, Devin will explain how everyday people can start investing small amounts to support mission-driven companies while pursuing financial returns. In this session, he’ll break down the basics of regulated investment crowdfunding, show how impact and profit can align, and share practical steps for identifying opportunities that create real-world change. As an added benefit, attendees can become an Impact Member of the SuperCrowd for just $4.58 per month to receive an exclusive private Zoom meeting invitation with Devin, free tickets to paid SuperCrowd events, and the opportunity to directly support social entrepreneurs, community builders, and underrepresented founders.
SuperGreen Live, January 22–24, 2026, livestreaming globally. Organized by Green2Gold and The Super Crowd, Inc., this three-day event will spotlight the intersection of impact crowdfunding, sustainable innovation, and climate solutions. Featuring expert-led panels, interactive workshops, and live pitch sessions, SuperGreen Live brings together entrepreneurs, investors, policymakers, and activists to explore how capital and climate action can work hand in hand. With global livestreaming, VIP networking opportunities, and exclusive content, this event will empower participants to turn bold ideas into real impact. Don’t miss your chance to join tens of thousands of changemakers at the largest virtual sustainability event of the year. Learn more about sponsoring the event here. Interested in speaking? Apply here. Support our work with a tax-deductible donation here.
Demo Day at SuperGreen Live. Apply now to present at the SuperGreen Live Demo Day session on January 22! The application window is closing soon; apply today at 4sc.fun/sgdemo. The Demo Day session is open to innovators in the field of climate solutions and sustainability who are NOT currently raising under Regulation Crowdfunding.
Live Pitch at SuperGreen Live. Apply now to pitch at the SuperGreen Live—Live Pitch on January 23! The application window closes January 5th; apply today at s4g.biz/sgapply. The Live Pitch is open to innovators in the field of climate solutions and sustainability who ARE currently raising under Regulation Crowdfunding.
SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on January 27th at 1:30 PM ET/10:30 AM PT. Mark your calendar. We’ll send private emails to Impact Members with registration details.
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
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