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Revolutionizing the Floral Industry With Sustainable Supply Chains and Community Investment

By Cutting Out Middlemen and Empowering Both Farmers and Consumers, The Bouqs Company Has Built a Billion-Dollar Brand That You Can Now Invest In

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Devin: What is your superpower?

John: Ability to believe without evidence.

In what world does it make sense to have the most important two parts of the value chain have the least power? That is the question John Tabis asked before launching The Bouqs Company. By recognizing that both flower farmers and consumers were being ignored by the traditional floral industry, he found a unique way to disrupt the market.

In today’s episode, John shared how his company deploys technology directly at the source. Instead of flowers passing through five or six layers of middlemen, farmers cut, prep and pack the product to send directly to the consumer. This model drastically reduces waste and increases freshness.

“We thought, what an amazing opportunity to build a new supply chain that simplifies that supply chain, uses technology to deliver the freshest, high quality, sustainable blooms,” John explained.

Since launching with just a few thousand dollars in the bank, the company has generated over a billion dollars in gross revenue. Customers love the value and they deeply resonate with the brand’s commitment to sustainability.

Now, John is taking community engagement to the next level. The Bouqs Company is currently raising capital through a regulated investment crowdfunding campaign. This allows loyal customers and everyday investors to own a piece of the business.

John noted that turning a customer base into an investor base creates a massive crowd of brand promoters. When people invest in a company they love, they naturally share its mission with friends and family.

The current regulation crowdfunding campaign is capped at $5 million and is filling up quickly. The funds will be used to expand their physical retail footprint nationwide to offer faster delivery and fully arranged vases.

If you want to support a sustainable business model and own a stake in a rapidly growing brand, this is a remarkable opportunity to align your investments with your values.


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tl;dr:

  1. John Tabis revolutionized the floral industry by connecting sustainable farms directly to everyday consumers.

  2. The Bouqs Company reduces waste and ensures fresher flowers by eliminating unnecessary supply chain middlemen.

  3. The company is currently raising up to $5 million through a regulated investment crowdfunding campaign.

  4. John relies on his superpower of unending faith to navigate the toughest entrepreneurial challenges successfully.

  5. In today’s episode we learned that combining strong convictions with flexibility drives massive business growth.


How to Develop Unending Faith As a Superpower

John defines his superpower as having unending faith. He describes it as “the ability to believe without evidence” and notes that as an entrepreneur he consistently has faith in a better future. He believes that “there’s a better step ahead” and that “a better version of ourselves, of our companies, of our products [is] around the corner.” This unwavering belief serves as the absolute cornerstone of his journey as a founder.

A powerful example of this faith occurred during the company’s Series B fundraising round about eight or nine years ago. The business was burning cash and was literally weeks away from running completely out of money. John’s VP of finance asked when they should pull the emergency cord to start cutting costs. Relying on his unending faith, John told him not to worry. Just four or five days before their cash ran out, they received a term sheet and successfully closed the capital needed to keep the business thriving.

To develop unending faith as a personal strength, John offers the following actionable tips:

  • Maintain very strong convictions but hold them loosely so you can adapt when necessary.

  • Be 100 percent sure of your vision until you receive clear evidence that you need to pivot.

  • Remain highly flexible and willing to shift your strategy dramatically based on market feedback.

  • Iterate your way to the right solution instead of getting trapped by narrow-minded tunnel vision.

By following John’s example and advice, you can make unending faith a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!

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Guest Profile

John Tabis (he/him):

Founder & Chairman, The Bouqs Company

About The Bouqs Company: Bouqs is a digital first online disruptor of the $100B global floral market leveraging technology to improve the customer experience with flowers.

Website: bouqs.com

Company Facebook Page: facebook.com/thebouqsco

Company Twitter Handle: @thebouqsco

Other URL: invest.bouqs.com

Biographical Information: John Tabis is a visionary, a strategist, a marketer, and a Founder. John is currently Founder & Chairman of the Board at The Bouqs Company, Partner & Head of Incubation at M13, and Professor of Entrepreneurship at UCLA Anderson. Prior to these roles John worked at global management consulting firm Bain & Company, and in Strategy & Innovation at The Walt Disney Company. John studied Business at The University of Notre Dame, where he graduated Summa Cum Laude, and earned his MBA at the UCLA Anderson School of Management, where he studied on Fellowship. Jon resides in Southern California with his wife and three children.

LinkedIn Profile: linkedin.com/in/jtabis

Instagram Handle: @jtlives4this


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