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How One Filmmaker is Using Reality TV to Address Climate Change

Shree Gurung’s World Vlog Challenge Combines Adventure, Storytelling & Crowdfunding to Highlight Melting Himalayan Glaciers

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Devin: What is your superpower?

Shree: Determination

Climate change often feels like a distant, abstract concept, but Shree Gurung, Founder & CEO of worldvlogchallenge.com, is bringing it to life through an innovative reality TV show filmed on Mount Everest. By blending adventure, competition, and impactful storytelling, Gurung aims to draw global attention to the alarming speed at which Himalayan glaciers are melting.

The groundbreaking project, World Vlog Challenge, features YouTube creators from around the world competing in a grueling trek to Everest Base Camp while documenting the effects of climate change on the region. The competition offers a $100,000 prize and has already premiered on Amazon Prime in the US and UK, with a global release planned for August 7.

The show’s purpose goes beyond entertainment. Gurung explained, “The springs, rivers, and waterfalls that feed billions of lives downstream originate here. Through this challenge, we show YouTubers—and their audiences—the source of freshwater and the critical role glaciers play in our ecosystem.”

The melting of Himalayan glaciers, once a slow, natural process, has accelerated dramatically due to human influence. “Normally, it would take hundreds of years to form a meter of glacier,” he said. “Now, they’re melting in just ten years. That speed is dangerous.”

What sets the World Vlog Challenge apart is its focus on engaging younger generations. Recognizing that traditional scientific communication often struggles to reach this audience, Gurung chose YouTubers as his storytellers. “These creators are great storytellers and can bring the stories of the glaciers to life in a relatable, engaging way,” he said.

Funding such an ambitious project posed significant challenges. After exhausting traditional investment channels, Gurung turned to regulated investment crowdfunding via WeFunder. “We’re asking the community to support something that promotes Nepal, the Himalayas, and awareness about climate change,” he shared.

Through determination and creativity, Gurung has created a show that is both educational and entertaining. By focusing on the human drama of the trek and the urgent message of climate change, World Vlog Challenge stands as a testament to the power of storytelling and collaboration.

Those interested in supporting the project can visit the Wefunder campaign at [wefunder.com/challengerseverest] and watch the show when it becomes available globally on August 7.


tl;dr:

  1. Shree Gurung’s World Vlog Challenge uses reality TV to highlight climate change and melting glaciers.

  2. YouTube creators compete for $100,000 while trekking to Everest Base Camp, documenting the journey.

  3. The show blends adventure and education to engage younger audiences on critical climate issues.

  4. Shree’s determination enabled him to overcome funding and production challenges for this ambitious project.

  5. The show is now on Amazon Prime, with a global release set for August 7.


How to Develop Determination As a Superpower

Shree Gurung describes his superpower as determination, the ability to persevere through challenges and setbacks. In today’s episode, he explained, “There were so many moments I wanted to give up, but I didn’t have a choice. I knew I was doing something good for the community, and that kept me going.” Shree’s determination has fueled his ability to produce a groundbreaking reality show about climate change, overcoming obstacles like lack of funding and global skepticism about a Nepal-based production.

Shree shared how his determination enabled him to produce the World Vlog Challenge. Despite rejections from sponsors and studios, he single-handedly managed production, marketing, and logistics for the show. “For around 45 days, I didn’t sleep properly,” he recalled. Coming from a rural Nepalese village and lacking traditional resources, Shree drew on his experiences of hardship to push forward, creating a globally recognized project that showcases both Nepal’s culture and the urgency of climate change.

Tips for Developing Determination:

  1. Find Your Passion: Shree emphasized that clarity of purpose drives determination. Identify what inspires you.

  2. Break Down Challenges: Focus on one step at a time, especially when the big picture feels overwhelming.

  3. Seek Community Support: Surround yourself with people who validate your mission and provide encouragement.

  4. Embrace Responsibility: Commit fully to your goals, even when quitting feels easier.

By following Shree’s example and advice, you can make determination a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!


Guest Profile

Shree Gurung (he/him):

Founder & CEO, worldvlogchallenge.com

About worldvlogchallenge.com: An Impact media startup from the Himalayas, uniting creators from across the world to raise awareness about climate change: Their journey is a reality show.

Website: worldvlogchallenge.com

Company Facebook Page: facebook.com/WorldVlogChallenge

Other URL: shreegurung.com

Biographical Information: I am a film graduate, communication PhD scholar with over 2 decades in media, events & hospitality.

Personal Facebook Profile: facebook.com/theshreegurung

Linkedin: linkedin.com/in/shreegurung

Instagram Handle: instagram.com/theshreegurung


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