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Devin: What is your superpower?
Steve: Intellectual curiosity, paired with a problem-solving mindset.
Media shapes perception, and perception shapes reality. That simple truth drives Steve Jones, Founder and CEO of pocstock, to challenge the way people of color and other underrepresented groups are portrayed in stock photography and now artificial intelligence.
Steve launched pocstock after discovering, while running a digital marketing agency, that major stock photo libraries lacked images reflecting diverse identities. "People of Black, Asian, Hispanic and other backgrounds, people who were older than 50, or living with a disability" were all underrepresented, Steve said. This gap was not unique to the U.S. — it was global.
Today, pocstock is meeting a bigger challenge: the biases baked into AI image generation. Because AI was trained on biased media libraries, "the data is literally what the AI industry needs in order to become what it's going to be," Steve explained. With AI expected to generate 80% of online imagery soon, pocstock's culturally accurate, bias-free library positions the company as a vital resource for the future of ethical AI.
But Steve isn’t stopping with just providing imagery. He’s ensuring that the creators of these visuals—photographers and artists—can share in the value AI creates. "We created a model where our creators can be included in the AI boom," he said, highlighting pocstock's mission to avoid leaving behind the very people it seeks to represent.
As part of that effort, pocstock is raising capital again, this time through a regulated investment crowdfunding campaign on WeFunder. By setting a minimum investment of just $250, Steve and his team are inviting everyone—not just venture capitalists or accredited investors—to participate. "This gives people an opportunity to access AI through pocstock," he said.
The implications are profound. "Imagery is how you change people's perceptions of people they haven't met," Steve noted. The consistent underrepresentation or stereotyping of certain groups impacts real-world outcomes, from law enforcement to healthcare. "If you let the media tell it, everybody's racist... and this couldn't be further from the truth."
Supporting pocstock, whether by investing or using its imagery, helps rewrite those narratives. Steve's work stands as a reminder that inclusion isn’t just a value—it’s a strategy for both equity and innovation.
To invest, visit wefunder.com/pocstock or s4g.biz/poc.
tl;dr:
Steve Jones founded pocstock to address the lack of diverse, accurate imagery in media and technology.
pocstock’s inclusive content is now powering major AI projects and helping to reduce bias in technology.
The company is raising capital through regulated investment crowdfunding, inviting everyone to invest for impact.
Steve’s superpower is intellectual curiosity, which drives him to solve problems and connect across differences.
Listeners are encouraged to embrace curiosity, meet new people and invest in more inclusive representation.
How to Develop Intellectual Curiosity As a Superpower
Steve Jones’s superpower is intellectual curiosity, paired with a problem-solving mindset. He explained, “I’ve always looked to see how I can make the world the way I think it should be.” This constant questioning of the status quo fuels his drive to address social injustices, foster inclusion, and solve challenges in innovative ways. From tinkering with objects as a child to reshaping the media landscape with pocstock, Steve’s curiosity and creative thinking guide his efforts to make a positive impact.
Steve shared a story about a chance encounter that changed his career trajectory. While working in IT, he bonded with a coworker over a shared love of Batman and Dr. Dre. Despite their differences—Steve, a 6’5” Black man, and his coworker, a middle-aged Irish man—they became close friends. Years later, that friendship resulted in Steve receiving his biggest contract for his marketing agency. This anecdote highlights how Steve’s openness and curiosity about others help him build meaningful connections and seize new opportunities.
Tips for Developing Intellectual Curiosity:
Seek to understand problems deeply and envision how they could be solved.
Challenge preconceptions by engaging with people from different backgrounds and perspectives.
Be open to learning from everyone you meet, both professionally and personally.
Approach each day with a fresh mindset, ready to embrace new challenges and opportunities.
Stay informed about trends and developments in your field to spark new ideas.
By following Steve’s example and advice, you can make intellectual curiosity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Steve Jones (he/him):
Founder & CEO, pocstock
About pocstock: pocstock is a global content company that creates, curates, and licenses stock images featuring people of color to businesses for marketing, advertising, and artificial intelligence.
We partner with businesses of all sizes to ensure they have the right images, insights, and data to be inclusive of everyone.
Website: pocstock.com
Company Facebook Page: facebook.com/pocstock
Other URL: wefunder.com/pocstock
Biographical Information: Steve Jones is a serial entrepreneur with a background in tech, marketing, and creative.He’s currently the Founder & CEO of pocstock, a global content company headquarteredin Newark specializing in inclusive content for marketing, advertising, and artificialintelligence.
Linkedin: linkedin.com/company/pocstock
Instagram Handle: @pocstock
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