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Devin: What is your superpower?
Amanda: My superpower is just diving in!
The non-alcoholic beverage movement is taking the country by storm. While many expect trends to start in big coastal cities, this time something special is happening in the heart of Ohio. Amanda Ortega, founder and CEO of Beyond Bottleshop, is leading the charge to make intentional, alcohol-free drinking accessible to everyone.
Amanda’s shop in downtown Springfield, Ohio, offers a colorful selection of non-alcoholic and functional beverages — drinks that not only taste good but also help people feel energized, relaxed, or uplifted. She explained, “A lot of the non-alcoholic industry kind of exploded during COVID. A lot of the products that I carry were founded during that time. So we’re not too far behind, and I’m just excited to be an industry leader in the Midwest.”
Beyond Bottleshop started small, inside a local gift shop. As Amanda put it, “It was an opportunity for me to have a small space with not too much overhead and start selling these non-alcoholic beverages.” What began as a local experiment quickly grew into something much bigger. Customers now drive an hour or more to visit the store, and Amanda has launched an online shop to reach more people across the country.
Her next goal is to expand into distribution, helping restaurants and bars create high-quality, non-alcoholic cocktails. “I’m really passionate about getting into the hospitality industry and bridging the gap between what’s happening for people personally and what they can get when they’re out,” she said. “I’m excited to bridge that gap with other businesses.”
Amanda is also raising capital for Beyond Bottleshop through a regulated investment crowdfunding campaign on Honeycomb Credit. The campaign allows community members to invest as little as $100 to help her business grow. “There are a lot of people who feel passionate about what I do,” she said. “What a cool opportunity that they can give a hundred dollars, a thousand dollars, or whatever is in their range to help a small business grow that’s local.”
Her passion for intentional drinking came from her own journey. After years of running a wine shop and working in hospitality with her husband, a chef, Amanda began to seek healthier, more mindful options. “I just became really passionate about intentional drinking,” she said. “It just felt like enough time has been spent in my life in and around alcohol. It was time for something different.”
Through Beyond Bottleshop, Amanda is creating not only a business but also a movement — one that’s reshaping how communities in the Midwest and beyond think about what’s in their glass.
tl;dr:
In this episode, I talk with Amanda Ortega, founder of Beyond Bottleshop, about the booming non-alcoholic beverage movement.
Amanda shares how her Springfield, Ohio, shop became a local hub for functional, alcohol-free drinks with national reach.
She explains her decision to raise capital through Honeycomb Credit, inviting community investors to fuel her growth.
Amanda reveals her superpower: fearless connection — diving in, building trust, and uniting people for shared success.
Together, we explore how authentic relationships and collaboration can drive business growth and positive social change.
How to Develop Fearless Connection As a Superpower
Amanda Ortega’s superpower is fearless connection—the ability to dive in, take risks, and build authentic relationships that move ideas forward. As she explained, “My superpower is just diving in. I see a need, and it feels natural to make it happen if it’s related to something I’m passionate about.” She combines her entrepreneurial spirit with a genuine love for people, creating trust and collaboration wherever she goes. Amanda’s energy comes from her drive to connect with others who share her vision. “It just lights me up,” she said, “talking to other entrepreneurs and business owners about how we can move forward together—how we can change the world together.”
One powerful example of Amanda’s superpower in action comes from her work connecting local businesses. She described bringing together a sound bath practitioner, a yoga instructor, and her own non-alcoholic beverages to create an experience that nourished the body, mind, and spirit. “I said, Hey, I can bring drinks, you do this, and you do that, and it brings all our customers together for an even better experience,” she recalled. “That’s how I see the world—bringing people together in that way and just building and bringing all our superpowers together.”
Throughout this episode, Amanda offered practical insight into how others can develop their own gift for connection:
Start small. Attend local networking events or farmers markets to meet people with shared interests.
Ask thoughtful questions. Focus on understanding others’ stories before sharing your own.
Build one-on-one trust. Find common ground and let authentic relationships grow naturally.
Encourage collaboration. Look for ways to align skills, goals, or audiences to create mutual benefit.
Stay fearless. Take risks by reaching out, offering ideas, and trying new partnerships.
By following Amanda Ortega’s example and advice, you can make fearless connection a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Amanda Ortega (she/her):
Founder/ CEO, Beyond Bottleshop, LLC
About Beyond Bottleshop, LLC: Beyond Bottleshop is Central Ohio’s first curated hub for non-alcoholic and functional beverages, founded by Amanda Ortega to lead a cultural shift toward intentional, wellness-centered drinking. More than a retail space, Beyond Bottleshop is a movement-driven experience that blends strategic brand storytelling with compliance expertise, community engagement, and emotionally resonant rituals. From kava and adaptogenic elixirs to sparkling teas and mood-enhancing tonics, it offers a thoughtfully selected inventory backed by educational resources, experiential campaigns, and hospitality partnerships. With a growing eCommerce presence and plans to expand into wholesale and regional distribution, Beyond Bottleshop is building the infrastructure to scale its impact and become the trusted leader in mindful beverage experiences across the Midwest.
Website:
Company Facebook Page: facebook.com/beyondbottleshop
Other URL: invest.honeycombcredit.com/campaigns/Beyond-Bottleshop
Biographical Information: Amanda Ortega is the founder and owner of Beyond Bottleshop, Central Ohio’s first curated hub for non-alcoholic and functional beverages. A visionary leader and strategic storyteller, Amanda blends deep compliance expertise with emotionally resonant branding to pioneer a cultural shift toward intentional, wellness-centered drinking. Her career spans over a decade in hospitality, from supporting her husband’s food truck and opening a small restaurant to owning a wine shop and earning her Level 1 sommelier certification. As a former SBDC business coach and private consultant, she’s empowered other hospitality start-ups with operational clarity and creative direction. At Beyond Bottleshop, Amanda leads experiential marketing, community engagement, and educational initiatives that spark curiosity and connection. With a growing eCommerce presence and plans to expand into wholesale and regional distribution, she’s building a movement—not just a business—centered on mindful drinking, partnership, and purpose.
Personal Facebook Profile: facebook.com/amanda-ortega
Instagram Handle: @beyondbottleshop
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