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Devin: What is your superpower?
Chad: Grit
Hemp is more than a crop—it’s a solution. In today’s episode, Chad Rosen, Founder and CEO of Victory Hemp Foods, shared how his company is revolutionizing agriculture and nutrition while supporting farmers and sustainable practices.
Chad started Victory Hemp Foods in 2014, inspired by the legalization of industrial hemp and its potential to solve critical problems in the food industry. “Farmers needed a manufacturer who could bring their products to market,” Chad explained. His company processes hemp seeds to create nutrient-dense ingredients like protein powder and oil that are used by global food brands in everything from protein bars to beverages.
The secret to Victory Hemp Foods’ success lies in its patented process. “We separate the oil and protein into two fractions,” Chad said. This innovation produces a clean, lightly flavored protein powder rich in essential amino acids and a heart-healthy oil with the ideal omega-6 to omega-3 ratio. By valorizing all parts of the hemp seed, including turning the hulls into sweeteners, Victory Hemp Foods creates a sustainable, profitable model that benefits farmers and consumers alike.
Hemp’s environmental benefits are equally compelling. It promotes biodiversity, breaks pest and weed cycles, and can grow with less water compared to many other crops. Chad emphasized its potential: “Hemp can be a 20-million-acre crop,” he said, noting its ability to transform both farming and food production.
Victory Hemp Foods is scaling its operations to meet growing demand. The company is currently raising capital through a regulated crowdfunding campaign on WeFunder, allowing community members to invest in its mission. “This is a vote of confidence,” Chad said, encouraging supporters to back regenerative agriculture and healthy food systems.
Hemp is more than a niche ingredient; it’s a key to a healthier, more sustainable future. Victory Hemp Foods is leading the way—and you can be part of it.
tl;dr:
Chad Rosen shared how Victory Hemp Foods creates sustainable, nutrient-dense products from North American hemp.
The company’s patented process transforms hemp seeds into protein powder, oil, and sweeteners.
Hemp farming supports biodiversity, reduces environmental impact, and offers economic opportunities for farmers.
Victory Hemp Foods is raising capital on WeFunder, inviting community investment in its mission.
Chad emphasized his superpower, grit, as the key to overcoming challenges and driving innovation.
How to Develop Grit As a Superpower
Chad identified his superpower as grit—the ability to persevere through challenges without giving up. “The ability to look at a letdown and turn it around…keeps you grinding,” he explained. Over more than a decade, Chad’s persistence has allowed him to overcome obstacles, adapt to setbacks, and lead Victory Hemp Foods to success. He emphasized that grit is essential for entrepreneurs navigating uncertain paths.
Illustrative Story:
Three years ago, Chad faced a major setback when a potential investor backed out after six months of due diligence, citing concerns about the company’s technology. This left Victory Hemp Foods without funding or a clear path forward. Instead of giving up, Chad and his team reimagined their process, developing a more efficient and profitable solution. The unexpected challenge forced them to create a breakthrough that became the foundation of their current success.
Tips for Developing Grit:
View setbacks as opportunities to learn and grow.
Believe that every disappointment is a blessing in disguise.
Stay focused on solving problems instead of dwelling on challenges.
Surround yourself with a team of talented, supportive individuals.
By following Chad’s example and advice, you can make grit a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Chad Rosen (he/him):
Founder & CEO, Victory Hemp Foods
About Victory Hemp Foods: At Victory Hemp Foods, we cold press North Americas freshest hemp hearts into nutritionally dense protein and oil. Our ingredients are in use by the worlds top food brands that are making anything from nutrition bars to protein rich beverages for their customers who read the ingredient label, the nutritional panel, and ask questions about how ingredients are sourced.
Website: victoryhempfoods.com
Instagram Handle: @victoryhempfoods
Other URL: wefunder.com/victory.hemp.foods/join
Biographical Information: Since 2014, Chad has led the growth of Victory Hemp Foods as founder and CEO. Prior to founding Victory Hemp, Chad was VP of Vetrazzo recycled glass surfaces, an eventual division of Polycor North America. He was the recent past president of the Kentucky Hemp Industries Association (KYHIA) and board member of the Organic Association of Kentucky (OAK). He received his bachelor’s degree in Business Administration from Marquette University and completed additional business coursework at the University of New Mexico’s Anderson College of Business as well as the University of New Castle (Australia). A graduate of the Village Capital Agricultural Accelerator his network in the food system is far reaching at high levels in the private and public sectors. The White House invited Chad to represent Kentucky and Victory Hemp Foods at the Global Entrepreneurship Summit in Palo Alto, where he met with POTUS’s Entrepreneurial Ambassadors and 700 other entrepreneurs from 170 countries to work on solving for some of the world most pressing issues here at home and abroad, including food security. He’s dedicated to bringing hemp into the rural economy where sustainable economic development is a priority.
LinkedIn Profile: linkedin.com/in/chadwrosen
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Max-Impact Members
The following Max-Impact Members provide valuable financial support:
Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on September 16, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
SuperCrowdHour, September 17, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "What's the Difference Between Gambling and Investing? Diversification." When it comes to money, too many people confuse speculation with true investing. In this session, Devin will explore what separates gambling from responsible investment practices—and why diversification is one of the most important tools for reducing risk and improving outcomes. Drawing on real-world examples and practical strategies, he’ll help you understand how to evaluate opportunities, spread risk wisely, and think long-term about your portfolio. Whether you’re new to investing, considering your first community round, or looking to refine your approach as a seasoned investor, this SuperCrowdHour will give you actionable insights to strengthen your decision-making. Don’t miss this chance to sharpen your perspective and invest with greater confidence.
Superpowers for Good Live Pitch, September 29, 2025. Hosted by Devin Thorpe on e360tv, this special event gives purpose-driven founders the chance to pitch their active Regulation Crowdfunding campaigns to a nationwide audience of investors and supporters. Selected founders will gain exposure to investors, national visibility across social and streaming platforms, and exclusive prizes from judges and sponsors—all at no cost to apply or pitch. Applications close September 8, 2025. Founders: Apply today to take the stage where capital meets impact!
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
NEIGHBR Live Webinar, in partnership with FundingHope, will share NEIGHBR’s story with a wider audience — September 3 at 11 AM EST. Reserve your spot today!
Earthstock Festival & Summit (Oct 2–5, 2025, Santa Monica & Venice, CA) unites music, arts, ecology, health, and green innovation for four days of learning, networking, and celebration. Register now at EarthstockFestival.com.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.
Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.
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