I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.
Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.
When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.
Devin: What is your superpower?
Kimberly: I would have to say that my superpower is the fact that I am a servant of others.
In today’s episode, I had the pleasure of interviewing Kimberly Evans, the dynamic Founder and CEO of Just Her Rideshare. Kimberly's vision for her company is revolutionary, offering a women-centric rideshare and community mobility service. This innovative concept prioritizes women’s safety, comfort, and empowerment, setting it apart from industry giants like Uber and Lyft.
Kimberly’s journey began during the COVID-19 pandemic, giving her ample time to ensure product-market fit and problem-market fit through extensive customer discovery. After a successful soft launch in 2022 and a hard launch in 2023, Just Her Rideshare has seen impressive growth with thousands of sign-ups, many of which came organically from places they never marketed.
One of the most compelling aspects of Just Her Rideshare is its dedication to creating a safe space for women. Kimberly shared, "Nearly 40 percent of women have had to report uncomfortable encounters, including serious sexual crimes and, yes, even murder. So to us, one assault or one woman made to feel uncomfortable is more than enough for us to want to create a safe space for them." This focus on safety and community has resonated deeply with both drivers and riders, leading to a remarkable 78 percent ride repeatability rate.
The company also ensures better economic opportunities for its drivers by paying them more generously than other rideshare services. "Currently, we are in early adoption deals where our drivers earn 75 percent of every fare. That is a huge difference from industry standard. But again, we wanted to invest in them because we knew that it would create more loyalty and less churn," Kimberly explained.
Kimberly's vision extends beyond Charlotte, North Carolina, with plans to expand into other cities such as Atlanta, Miami, and Washington, D.C. The potential for growth is vast, especially given the significant market of women riders who often avoid ridesharing at night due to safety concerns.
As Kimberly and her team continue to build and expand, the future looks incredibly promising for Just Her Rideshare. Their commitment to safety, community, and empowerment not only fills a crucial gap in the ridesharing industry but also paves the way for a more inclusive and secure transportation option for women everywhere.
tl;dr:
Introduction and Business Overview: Kimberly Evans is the CEO of Just Her Ride Share, a women-centric ride-sharing and community mobility company prioritizing women's safety, comfort, and empowerment. The company aims to create a safe space for women by employing female drivers and serving female passengers.
Business Development and Growth: Just Her Ride Share started during COVID, allowing time for market research and development. The company launched in 2022 with a soft launch and a hard launch in 2023. It has seen significant traction with thousands of sign-ups, high customer retention, and repeatability rates despite minimal marketing expenditure.
Community and Customer Focus: The company emphasizes community and treats both drivers and customers as part of a supportive network. This approach has resulted in customers willing to pay a premium for the service and drivers receiving 75% of every fare, higher than industry standards, fostering loyalty and reducing churn.
Market Potential and Expansion Plans: The ride-sharing industry has significant market potential, especially among women who often avoid ride-sharing at night due to safety concerns. Just Her Ride Share plans to expand beyond Charlotte, North Carolina, into cities like Atlanta, Miami, and Washington, D.C., driven by word-of-mouth demand.
Capital Raising and Future Vision: Kimberly Evans highlights the importance of raising capital to scale the business, improve market visibility, and expand into new cities. The company is using Wefunder for crowdfunding and aims to increase brand awareness and customer acquisition through strategic investments in marketing.
How to Develop Servant Leadership As a Superpower
Kimberly Evans's superpower is her servant leadership. She prioritizes building genuine human connections and fostering a community over transactional interactions. This approach drives her mission to serve others and create a supportive environment for both her team and the users of Just Her Rideshare.
Kimberly exemplified her servant leadership by routinely taking time each month to support other entrepreneurs. Despite her own overwhelming schedule, she reaches out to her founder friends to offer assistance, helping them tackle their top challenges. This selfless act not only alleviates her own stress but also strengthens her network and community.
Tips for Developing Servant Leadership:
Be Intentional: Set specific goals to serve others regularly, such as monthly or quarterly.
Build Genuine Connections: Focus on creating meaningful relationships rather than transactional ones.
Offer Help Proactively: Reach out to your network to see how you can support them, even with small tasks.
Embrace Vulnerability: Understand that being open and supportive does not mean being weak; set boundaries to prevent exploitation.
Shift Focus: When overwhelmed, redirect your energy to helping others find relief and gain perspective.
By following Kimberly Evans’s example and advice, you can make servant leadership a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Kimberly Evans (she/her):
Founder & CEO, Just Her Rideshare, Inc.
About Just Her Rideshare, Inc.: We are a women-centric rideshare and community mobility company prioritizing women's safety, comfort, and empowerment. Our platform connects female drivers and riders 100% of the time for comfortable, secure rides. By fostering a community of mutual support and trust, we aim to create an environment where women can travel with confidence and professional drivers can thrive while making a positive impact
Website: justherrideshare.com
X/Twitter Handle: @justherride
Company Facebook Page: fb.com/justherride
Other URL: wefunder.com/justherrideshare
Biographical Information: I am Kimberly Evans, a servant of others, a wife of almost 28 years, a mom of three sons and a grandmother of one. I love traveling, eating at nice restaurants and baseball games. I am a fourth-generation entrepreneur, a socially conscious entrepreneur, and a business owner of over 30 yrs. I have been in fashion, software sales, and the creator of a call center that served clients in Fintech, Healthtech, VA Services, SaaS and Client Support. I am the Founder & CEO of Just Her Rideshare, Inc.
X/Twitter Handle: @JustHerKimberly
Linkedin: linkedin.com/in/justherride
Instagram Handle: @justherride
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 20, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
SuperCrowdHour, August 21, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At this month’s webinar, Devin Thorpe will provide a “Step-by-Step Guide to Raising Capital from the Crowd.”
Recently, we created an AI GPT to help you learn more about The Super Crowd, Inc., a public benefit corporation, and our upcoming events. Click here to try it.
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events
Community Capital Live: Betty Francisco and Aliana Piñeiro of Boston Impact Initiative - Virtual Event: July 31, at 2 pm ET
Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.
Crowdfunding Professional Association, Summit in DC, October 22-23
If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.
We use AI to help us write compelling recaps of each episode.
Share this post