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Devin: What is your superpower?
Gary: Tenacity, never giving up.
Education in the United States is in crisis. Sixty-eight percent of students are below grade level, a staggering statistic Gary Surdam, Founder and CEO of Bright Start Ed-Tech Inc., refuses to accept. In this episode of the Superpowers for Good show, Gary shared how his company is addressing this challenge with an innovative AI-powered solution designed to create personalized learning experiences for every student.
Gary explained that the idea for Bright Start Ed-Tech’s flagship program, Illuminate, began while teaching a STEAM course in Thailand. He recalled giving students a problem to solve: “You could see the wheels in their mind turning, but you didn’t see them finding the solution. Then, all of a sudden, this young man’s face illuminated. Within seconds, he gave a solution to the problem.” That moment of discovery became the foundation for Illuminate, a program designed to spark these “illuminating moments” in students worldwide.
Using AI, Bright Start Ed-Tech tailors lessons to individual learning styles, levels, and preferences. “AI really brings all of that together and individualizes the learning for our students,” Gary explained. The company’s approach is a bold departure from the traditional one-size-fits-all education model.
Bright Start’s strategy unfolds in two phases. The first phase focuses on empowering parents as educators. “Parents are the first and most important teachers in the lives of their children,” Gary emphasized. The program equips parents to address the learning gaps many students experienced during the pandemic.
The second phase targets school systems, delivering personalized learning apps to transform classrooms. “We’re the answer to the problems that are happening in education,” Gary said. By using AI to provide targeted engagement, the program aims to re-engage students and help them succeed.
Bright Start Ed-Tech is currently raising funds through a regulated crowdfunding campaign on Funding Hope to scale its transformative technology. “We’re looking at raising our funds to take us a step further,” Gary said, inviting support from investors who share his vision of a brighter future for education.
Bright Start Ed-Tech isn’t just a company—it’s a catalyst for change in an education system that desperately needs innovation. Gary’s vision and determination are paving the way for a brighter future for students everywhere.
tl;dr:
Bright Start Ed-Tech uses AI to create personalized learning solutions tailored to each student’s needs.
The company’s two-phase approach empowers parents and transforms schools with targeted educational tools.
Gary Surdam’s vision began with a moment of inspiration while teaching a STEAM course in Thailand.
His superpower, tenacity, has driven him to overcome challenges and refine his innovative technology.
Bright Start Ed-Tech is raising funds via crowdfunding to scale its transformative personalized learning platform.
How to Develop Tenacity As a Superpower
Gary Surdam’s superpower is tenacity—a relentless determination to overcome challenges and drive forward. As Gary explained, “Tenacity, never giving up. I had this vision…never be ashamed to dream big dreams, because what you dream, you will become.” He emphasized the importance of perseverance, even when progress feels slow, and shared how his unwavering commitment to his vision for Bright Start Ed-Tech has kept him moving forward despite obstacles.
Illustrative Story:
Gary shared a story illustrating his tenacity. In 2015, he had the idea for Bright Start Ed-Tech and launched a crowdfunding campaign. Despite raising just $95, he refused to abandon his vision. “Back in 2015, technology wasn’t at the level we are now,” he said. Years of hard work and refinement led to the development of Illuminate, leveraging advancements in AI to create personalized learning experiences. His persistence through setbacks exemplifies his commitment to making a difference in education.
Tips for Developing Tenacity:
Start each day by setting clear goals and focusing on your vision.
Reflect nightly on your progress, identifying positives and areas for improvement.
Embrace setbacks as learning opportunities rather than failures.
Stay aware of potential challenges, keeping “your eyes open” to avoid pitfalls.
Break large goals into small, measurable steps to maintain momentum.
By following Gary’s example and advice, you can make tenacity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Gary Surdam (he/him):
Founder, President, Professor, Bright Start Ed-Tech Inc.
About Bright Start Ed-Tech Inc.: Bright Start Ed-Tech Inc. is an innovative education technology company dedicated to transforming learning through AI-driven personalized instruction. Founded by Professor Gary Surdam, Bright Start aims to ensure every student receives the individualized education they deserve.
Website: illoominate.net
Biographical Information: Professor Gary Surdam is a visionary educator, entrepreneur, and international consultant dedicated to transforming global education through technology and innovation. As the founder of Bright Start Ed-Tech Inc., he is leading a groundbreaking movement to personalize learning through AI-powered instruction. With a strong belief that every child deserves individualized attention, Surdam’s work addresses the limitations of one-size-fits-all education systems by creating adaptive, student-centered learning platforms. His efforts have culminated in a dynamic crowdfunding campaign with Funding Hope, aiming to bring customized education to students around the world. A Harvard Business School Online alumnus with a background in Entrepreneurship and Innovation, Surdam also serves as a Visiting Professor in Japan, where he continues to influence educational practices across cultures.
Professor Surdam’s impact extends far beyond the classroom. His leadership at Bright Start International Education and widely respected teacher training programs have empowered educators and school leaders globally. Through practical, customized training strategies, he equips teachers with the tools to create engaging, high-impact learning environments. He is also the author of A Candle of Hope, a guide for parents navigating modern challenges in raising resilient, future-ready children. Surdam’s human-centered approach to education and business—first spotlighted on KTLA’s “Making It”—underscores his lifelong mission: to unlock the potential in every learner and reshape education into a force for equity, empowerment, and opportunity.
Personal Facebook Profile: facebook.com/gary.surdam
Linkedin: linkedin.com/in/garysurdam
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