October 29, 2015 - Read the full Your Mark on the World article and watch the interview here: http://bit.ly/1iikGAi. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Michael Custer and a team of students at Jiaotong University in Shanghai, inspired by the Hult Prize, saw a problem and created a solution for it. As Michael explains, “The problem is illiteracy. Across the developing world, millions and millions of people remain illiterate. The UN estimates there to be 900 million illiterate people worldwide and a third of this population lives in India, where 289 million Indian adults are illiterate.” “Illiteracy is not just a problem for the individual though, it also creates tremendous problems for the next generation. Academic research has repeatedly proved the inter-generational transmission of illiteracy and its close link to poverty. The worst part is, that for young children, the best way to develop the skills necessary for future literacy is to be read to during their early years (ages 6 and under), a task that is literally impossible for illiterate parents,” he continued. Their solution, called teleStory, is as simple as it is brilliant. Combining modern cloud telephony and mobile phones, teleStory has created a system that empowers illiterate parents to read to their children for the first time. To accomplish this, we first buy and record the audio for local children’s books. This audio is then uploaded to our cloud. We then partner with ngos already operating in the early childhood space in India and establish our libraries or book distribution centers. Parents then take a book from one of these libraries and give teleStory’s number a missed call. When the parents receive a call back they will be prompted to enter the ID of the book they took. The ID and our phone number will be on a label on the front or back cover of the book. Once they enter the ID the audio that corresponds to the words will play page by page. To go to the next page the parent presses one and to repeat a page the parent presses two. Michael says the team has a big goal. “Our goal is to intervene in a child’s early years – the year’s most important to brain development- and break the illiteracy cycle, a key step towards ending the poverty cycle. The inability to read traps a person in poverty, drastically holding back one’s economic potential.” Please consider whether a friend or colleague might benefit from this piece and, if so, share it.