This post was originally produced for Forbes.

According to Abigail Noble , head of impact investing at the World Economic Forum, “While impact investing has entered the mainstream mindset, it has not become part of the strategy, operations and business culture of mainstream investment institutions. For most investors today, impact investing still needs to be translated from a compelling concept into a sound strategy.”

“We are optimistic about the impact investing sector –while it has been hard to do impact investing it doesn’t necessarily need to be,” she added.

In order to address this concern, the World Economic Forum has released a new report called “Charting the Course” that provides a series of roadmaps or frameworks that will help investors actually begin to invest for impact.

The report, Noble says, offers “useful navigational aids and waypoints” to help investors find a course that suits their individual objectives and motivations for impact and return. She says, “Each investor ne…

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