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Devin: What is your superpower?
Justin: What I try to do is…bring that authenticity to our clients in everything that we do.
Success in crowdfunding isn’t just about having a great product or service—it’s about building a community that rallies behind your mission. This idea was central to my conversation with Justin Starbird, CEO of The Aebli Group, in today’s episode. Justin highlighted that the real “silver bullet” for a successful crowdfunding campaign is the strength of an engaged community.
“From our experience, a lot of times that secret weapon…is the community that they have amassed around their mission,” Justin explained. He emphasized that mission-driven companies often have an edge because their stories resonate deeply with their supporters, creating a foundation for passionate engagement.
Justin shared how his team works with companies to authentically communicate their vision and values in ways that connect with people. “It’s really important to be able to tell a story that’s compelling, that’s authentic, that’s true to who they are,” he said.
Justin and his team recently worked with Organic Transit, a company bringing back its innovative solar-electric bicycle, the ELF. The company’s founder, Rob Cotter, turned to crowdfunding after a challenging bankruptcy. With The Aebli Group’s help, Organic Transit is now raising funds on Wefunder to scale its ELF 3.0—a modernized, Eco-friendly version of its original product. Justin noted that the campaign’s success is rooted in the loyal community Organic Transit had already built, which helped them pre-sell over 800 vehicles and log 10 million miles.
Through storytelling, community engagement, and a focus on authenticity, Justin and his team enable mission-driven companies to thrive. “At the end of the day, it’s still the mission, the vision, the goal of the company, and their authenticity,” he said.
By building campaigns that connect with communities, Justin and The Aebli Group are transforming crowdfunding into a powerful tool for both raising capital and creating meaningful change.
tl;dr:
Today’s episode explores how mission-driven storytelling creates community engagement for crowdfunding success.
Guest Justin Starbird shares insights on building authentic marketing campaigns that resonate with investors.
Justin describes working with Organic Transit to revive its solar-electric bicycle, the ELF 3.0.
The Aebli Group uses authenticity to help startups foster trust and build meaningful connections.
Justin’s superpower, authenticity, is key to creating campaigns that leave lasting impacts.
How to Develop Authenticity As a Superpower
Justin’s superpower is authenticity. He described it as being unafraid to share hard truths with clients and always striving to leave things better than he found them. “What I try to do is…bring that authenticity to our clients in everything that we do,” he explained. Justin emphasized that authenticity fosters trust, builds communities, and ensures long-term success for businesses.
Justin shared a personal analogy to explain his approach to authenticity. He recalled hiring a yard-cleaning service and finding a Coke can left in the brush after they finished. Though small, the oversight eroded his confidence in the team’s attention to detail. That lesson shaped Justin’s ethos at The Aebli Group: always go the extra mile. By doing the “small things” right, like addressing potential blind spots, his team ensures their campaigns resonate with clients and communities.
Tips for Developing Authenticity as a Strength:
Be Vulnerable: Acknowledge weaknesses and lean into them to foster genuine connections.
Address Blind Spots: Identify potential risks or challenges and confront them openly.
Focus on Community: Build trust by staying true to your values and mission.
Always Go the Extra Mile: Pay attention to small details that demonstrate care and commitment.
By following Justin’s example and advice, you can make authenticity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Justin Starbird (he/him):
CEO and Founder, The Aebli Group (pronounced ABE-Lee)
About The Aebli Group: At The Aebli Group (TAG), we help innovators, founders, and established companies plan, execute, and optimize crowdfunding campaigns that build community, humanize your brand, and drive sustainable growth. Crowdfunding campaigns require a unique blend of strategy, storytelling, and platform knowledge. Companies choose us because we:
Have deep experience navigating crowdfunding platforms and have led multiple successful campaigns by understanding how to leverage each platform’s unique audience and dynamics
Combine marketing strategy with human-centered engagement
Help clients avoid pitfalls while maximizing funding potential
Turn campaigns into long-term growth engines, not just one-off events
Our clients have successfully raised millions of dollars, validated new products, generated media coverage, and built lasting communities.
Website: aebligroup.com
Company Facebook Page: facebook.com/AebliGroup
Biographical Information: Justin Starbird is the CEO and Founder of The Aebli Group (pronounced Abe-Lee), a full-service marketing agency focused on assisting founders in the crowdfunding space. Additionally, TAG is an experienced B2B marketing agency that specializes in the medical device, medical technology, and manufacturing industries. He has built his company into an industry leader by focusing on the details that help push clients to the next level. Most recently, Justin and the TAG Team launched the TAG Awards. The inaugural TAG Awards will spotlight the MedTech and Healthcare sectors, underscoring The Aebli Group’s long-standing commitment to driving success in these essential industries. With advancements in medical technology and healthcare delivery shaping the future of patient care, this focused awards program aims to honor the companies, products, and leaders redefining the standards of excellence in these fields.
Justin is also dedicated to his community and has been recognized with the prestigious “Spirit of America” and “Local Hero” awards for his volunteerism and philanthropy. Today, Justin lives in Maine with his loving wife, two beautiful daughters, and two dogs.
LinkedIn Profile: linkedin.com/in/justinstarbird
Personal Facebook Profile: facebook.com/justin.starbird
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Max-Impact Members
(We’re grateful for every one of these community champions who make this work possible.)
Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Green, Envirosult | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
Superpowers for Good Live Pitch, December 11, 2025, at 8:00 PM Eastern / 5:00 PM Pacific, will bring together four mission-driven founders—Fran Maier (BabyQuip), Farooq Zama (CureValue), Andrei Evulet (Jetoptera), and Erin Martin (Pump For Joy)—as they present their companies live to a national audience on e360tv, YouTube, and LinkedIn. Hosted by Devin Thorpe, CEO and Founder of The Super Crowd, Inc., this special broadcast showcases entrepreneurs raising capital to solve real-world problems across family travel, healthcare access, disaster response aviation, and maternal health. Viewers are encouraged to watch the live pitches and then continue the experience by joining the Private Investor Session immediately following the broadcast, where attendees can engage directly with founders, ask deeper questions, and explore their active investment offerings in a focused, off-air environment. Whether you are an active investor or simply interested in the future of mission-driven innovation, this event offers a rare opportunity to witness purpose-driven companies in action and connect with them directly after the show.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 16, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
SuperCrowdHour, December 17, 2025, at 12:00 PM Eastern, will feature Devin Thorpe, CEO and Founder of The Super Crowd, Inc., leading a session on “Designing a Winning Marketing Strategy for Your Investment Offering.” Drawing on his deep experience in impact crowdfunding and investment storytelling, Devin will break down the essential elements of building a marketing strategy that attracts, engages, and converts potential investors. Participants will learn how to identify and reach the right audience, craft messages that build trust, and develop a promotional plan that supports sustained momentum throughout a raise. Whether you’re preparing for your first regulated investment crowdfunding campaign or looking to strengthen an ongoing one, this SuperCrowdHour will provide the insights and practical frameworks you need to elevate your offering and boost investor participation.
SuperGreen Live, January 22–24, 2026, livestreaming globally. Organized by Green2Gold and The Super Crowd, Inc., this three-day event will spotlight the intersection of impact crowdfunding, sustainable innovation, and climate solutions. Featuring expert-led panels, interactive workshops, and live pitch sessions, SuperGreen Live brings together entrepreneurs, investors, policymakers, and activists to explore how capital and climate action can work hand in hand. With global livestreaming, VIP networking opportunities, and exclusive content, this event will empower participants to turn bold ideas into real impact. Don’t miss your chance to join tens of thousands of changemakers at the largest virtual sustainability event of the year.
Community Event Calendar
If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.
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