Read the full Forbes article and watch the interview here: http://onforb.es/20KpDGP. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. According to an NREL report, about half the cost of a residential solar installation is non-hardware soft costs. Reducing those costs is the mission of Sighten, a software tool set for solar installers. [Jump to page 2 to watch the live interview.] Co-Founder and CEO, Conlan O’Leary explains, “To date, most solar companies and financing providers have had to use horizontal software like Microsoft Excel or had to build software of their own. Those approaches were ultimately too unwieldy, inefficient and not scalable.” “As the solar market has become more competitive and profit margins have been squeezed, the industry has recognized that significant efficiency gains are needed. Recent years have seen a growing focus on reducing soft costs, but only marginal progress has been made,” he adds. O’Leary says Sighten is on a mission to reduce the soft costs. The company’s software platform provides a “comprehensive solution,” he says, to manage the solar project lifecycle from CRM to design, proposals and asset management. The impact of the software could potentially reduce consumer costs, O’Leary says. “Solar installers and developers now have access to advanced tools across sales and project management that will drive greater sales effectiveness and significant gains in operational efficiency, taking ents per watt out of virtually every step in the solar lifecycle.” Read the full Forbes article and watch the interview here: http://onforb.es/20KpDGP. Please consider whether a friend or colleague might benefit from this piece and, if so, share it.