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Devin: What is your superpower?
Gene: I’ve always felt that range is more important than depth. That’s where I am.
Azure Printed Homes is turning recycled plastic into faster, lower-cost housing while attacking two crises at once: housing scarcity and plastic waste. Gene Eidelman, President of Azure Printed Homes, joined me to explain how the company uses robotics and 3D printing to manufacture housing in a factory.
“Azure is a platform that uses robotics and 3D printing to manufacture housing,” Gene said. “30% less expensive, 70% faster, and no waste.”
That simple description understates the breadth of the impact. Azure began with backyard studios and ADUs during COVID. The company has since expanded into homes for people experiencing homelessness, affordable housing, wildfire rebuilds and soon, Gene says, multi-story apartment buildings.
What I find so compelling is the way Azure’s model layers benefits. The company reduces construction waste, reuses plastic that might otherwise end up in landfills or oceans and creates housing more quickly in places where people desperately need it. Gene confirmed that the company has already recycled “millions upon millions” of plastic bottles’ worth of material.
The work is no longer theoretical. Gene told me the company has delivered more than 150 homes across six states. Its largest project so far is a 62-unit village for people experiencing homelessness in San Luis Obispo, California. By using ground screws rather than traditional foundations, Azure fit nearly twice as many units on the site as conventional construction would have allowed.
“We took a very small site, 3/4 of an acre site, and put a lot of units,” Gene said. “If it would be done traditional construction, they couldn’t take more than 34 units, but we did 62.”
Gene Eidelman will be speaking at SuperCrowd26 featuring PurposeBuilt100™️! Register now to watch his session live.
Azure’s market is broad. The same platform can support a small safe home for someone leaving homelessness, an ADU in a California backyard or a luxury rebuild in Malibu. “It’s really a platform to expand what can be done quicker and less expensive,” Gene said.
I’m also excited that Azure is using regulated investment crowdfunding to fuel its growth. Gene explained that the company has completed six campaigns across several platforms, building a community of more than 2,500 investors in 48 states and 20 countries. Azure is currently raising debt capital through a Honeycomb campaign.
For impact investors who care about housing, climate and innovation, Azure’s progress offers a powerful case study in how purpose-built businesses can scale solutions that matter.
tl;dr:
This episode explores Azure Printed Homes’ mission to turn recycled plastic into faster, lower-cost housing.
Gene explains how robotics and 3D printing reduce waste while expanding housing options across markets.
Azure has delivered more than 150 homes, including a 62-unit homeless village in California.
The company is raising growth capital through a regulated investment crowdfunding debt campaign on Honeycomb.
Gene’s superpower, range, helps him pivot quickly while staying focused on solving big problems.
How to Develop Range As a Superpower
Gene’s superpower is range. He told me, “You can acquire deep knowledge. You can hire for deep knowledge. It’s the range that is necessary.” For Gene, range means staying focused on the solution while remaining open to the tools, materials, customers and business models that can get you there faster. He said entrepreneurs should “focus on the solution” while also thinking about “how other products that they might be thinking of could be used for this solution.” That perspective helped Azure move from construction to 3D printing, material science, robotics, light-gauge steel and homes on wheels.
Gene saw this superpower earlier in his career while building childcare centers. A nearby hospital loved the centers but explained that its nurses could not afford them. Gene quickly reframed the problem. If the hospital funded a center on campus, there would be no rent burden and nurses could access care. That pivot created a corporate childcare business that grew to become the third largest in its niche in the country before being sold to a publicly traded company.
Focus on the solution first, not the initial product or business model.
Build range by continuously educating yourself across disciplines, markets and technologies.
Use new tools yourself before asking your team to adopt them.
Hire experts when deep technical knowledge is required.
Bring team members with you to meetings so they can observe, learn and generate ideas.
Listen actively to customers, partners and industry veterans before prescribing answers.
Stay open to unexpected markets when customers reveal new uses for your solution.
By following Gene’s example and advice, you can make range a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Gene Eidelman (he/him):
President, Azure Printed Homes
About Azure Printed Homes: Azure Printed Homes transforms recycled plastic into 3D-printed houses—built 70% faster and at 39% lower cost than traditional construction—tackling both the housing shortage and the global plastic waste crisis.
Website: azureprintedhomes.com
Company Facebook Page: facebook.com/azureprintedhomes
Other URL: geneeidelmanmedia.com
Biographical Information: Gene Eidelman is the co-founder of Azure Printed Homes, founded in 2022 to create sustainable, affordable housing using recycled polymers. Azure’s patented 3D-printing technology builds homes faster and at lower cost than traditional methods, while reducing environmental waste. Gene leads the company’s mission to deliver scalable housing solutions for families, communities, and disaster recovery.
LinkedIn: linkedin.com/in/geneeidelman
Instagram: @geneeidelman
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