Your Portal, Your Future: How to Choose the Right Reg CF Platform
Join me live today for SuperCrowdHour and learn how platform choice can make or break your raise
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Watch Live at 9:00 AM Pacific
At 9:00 AM Pacific / 12:00 PM Eastern today, we’re going live with SuperCrowdHour—and you can watch for free, right here, in the video player at the top of this post.
This month’s theme is “Your Portal, Your Future: How to Choose the Right Reg CF Platform.” Choosing the right portal is one of the most critical steps in planning your raise. I’ll share insights from my book, Crowdfunding Made Simple: A Step-by-Step Guide to Raising Capital Using AI Tools, along with practical tips you can apply immediately.
VIP Session – Only 10 Spots
Immediately after the public webinar, I’ll host a small-group VIP session. This is your chance to bring your project-specific questions and get direct feedback. Space is limited to just 10 participants so everyone can be heard.
👉 Register here.
Impact Members of The SuperCrowd have received a code to register free of charge.
Why Platform Choice Matters
Selecting the right crowdfunding portal is more than a technicality—it’s a strategic decision that can define the success of your raise. Each platform has its own personality, community, and set of tools. Some are tailored for small businesses with steady cash flows. Others specialize in equity for high-growth startups. Still others focus on climate solutions or social entrepreneurs.
The wrong choice can leave you struggling for traction. The right choice can give you credibility, simplify your journey, and connect you to the investors who share your values.
Key Considerations in Platform Selection
1. Business Type Compatibility
SMBX: Great for debt-based crowdfunding, especially businesses with predictable cash flows.
Honeycomb Credit: Flexible, offering both debt and equity, now integrated with Raise Green for climate projects.
WeFunder, DealMaker, StartEngine: The industry giants in equity crowdfunding, offering scale but with intense competition.
Specialized Portals: From FundingHope (social entrepreneurs and underrepresented founders) to Climatize (climate-focused), niche platforms can give you a stronger alignment with your mission.
2. Audience Alignment
Think carefully about the community you want to reach. If your project is climate-positive, avoid a portal that also hosts climate-harming campaigns. If you’re a veteran entrepreneur, a portal that celebrates veteran founders may amplify your story.
3. Campaign Goals and Scale
Are you raising $50,000 for a neighborhood café, or $5 million for a national platform? Some portals thrive on small, local campaigns; others are designed to host large, complex raises.
4. Fees and Costs
Every portal charges differently—some take a percentage of the raise, others add upfront fees for compliance or marketing. Understand how these costs impact your budget.
5. Support and Resources
Some portals leave you largely on your own. Others provide campaign tools, compliance help, and marketing support. Especially if this is your first raise, strong support can be the difference between success and frustration.
Doing Your Due Diligence
Even after narrowing your choices, you’ll want to dig deeper:
Research Performance: Look at success rates, average amounts raised, and case studies.
Talk to Founders: Reach out to those who’ve used the platform before you.
Engage the Portal Team: Book a call. Ask about Form C support, ongoing compliance help, and marketing assistance.
Test the Tools: Explore the interface, analytics, and promotional features.
Remember: portal representatives are often most attentive during the sales process. If they’re not responsive now, they won’t be later.
How AI Can Help
One of the best-kept secrets in fundraising today is how much AI can streamline this process. Here are five ways AI tools like ChatGPT can help you choose wisely:
Research Specializations – Quickly surface which platforms focus on debt, equity, or niche markets.
Compare Fees and Support – Get side-by-side breakdowns of fee structures, campaign tools, and compliance help.
Evaluate Performance – Summarize case studies and track records.
Prepare Questions – Draft sharp, targeted questions for your calls with platform reps.
Synthesize Choices – Organize the pros and cons of each option to make an informed decision.
With the right prompts, AI can save you days of research and give you clarity about where to launch.
Checklist for Choosing Your Platform
Before you make your final decision, run through this checklist:
Define your business type, goals, and funding structure.
Identify platforms aligned with your mission and audience.
Compare costs and available support.
Research success rates and case studies.
Talk to other founders.
Engage directly with portal representatives.
Test the platform’s tools.
Prioritize the investor experience.
Consider your long-term fundraising goals.
Final Thoughts
The platform you choose is not just a place to host your raise—it’s a partner in your journey. Pick wisely, and you’re not just raising capital; you’re building a community of investors who believe in you and your vision.
Don’t Miss It
We go live at 9:00 AM Pacific. Watch for free right here in the video player at the top of this post. And if you want personalized answers, be sure to register now for the private VIP session.
Space is limited. Don’t wait.
Support Our Sponsors
Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, Digital Niche Agency, Ranco Affordable Living and SuperCrowd25. Learn more about advertising with us here.
Max-Impact Members
The following Max-Impact Members provide valuable financial support:
Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you’ll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don’t miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence.
SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition, but with big upgrades for 2025! We’ll be streaming live across the web and on TV via e360tv. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on September 16, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
NEIGHBR Live Webinar, in partnership with FundingHope, will share NEIGHBR’s story with a wider audience — September 3 at 11 AM EST. Reserve your spot today!
Earthstock Festival & Summit (Oct 2–5, 2025, Santa Monica & Venice, CA) unites music, arts, ecology, health, and green innovation for four days of learning, networking, and celebration. Register now at EarthstockFestival.com.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.
Impact Accelerator Summit is a live, in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.
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