Today at noon ET/9:00 a.m. PT, I’ll be presenting a new SuperCrowdHour on how ordinary investors can make money while making a difference—and how you can get started with as little as $10. Watch the webinar live in the player at the top of this post.
Impact investing was once largely the province of institutions and wealthy investors. Crowdfunding has changed that. Today, everyday investors can put relatively small amounts directly into businesses they believe can create both financial returns and meaningful change.
I use a deliberately simple definition of impact: a change that results from your investment.
Your definition of “good” is yours. Investors can reasonably disagree about priorities while still applying the same basic idea: capital can help create outcomes we want to see.
In today’s SuperCrowdHour, I focus on three enormous opportunities.
First is fighting climate change. Modern prosperity remains deeply dependent on fossil fuels. Even electric vehicles typically draw electricity from a grid that includes fossil-fuel generation. That means the transition requires much more than simply buying EVs. We need innovation and investment in solar, wind, storage, cleaner transportation and other technologies capable of accelerating the shift away from fossil fuels.
Second is improving public health. Advances in genetics, pharmaceuticals, diagnostics, digital health and other technologies continue opening possibilities for better care. Just as importantly, innovations that deliver effective care at lower cost can expand access to millions of people. The extraordinary acceleration of vaccine development between the 1918 influenza pandemic and COVID-19 illustrates how dramatically medical innovation can progress—and how much opportunity for improvement remains.
Third is improving prosperity for others. Sometimes the business itself is the impact. A growing company can create jobs, increase incomes, strengthen families and build community wealth. Education can unlock economic opportunity. Employee ownership can change who shares in a company’s success. Investing in diverse founders and underserved communities can also help address longstanding disparities in access to capital.
That brings us to an important distinction between values alignment and direct impact.
ESG information can help investors align public-market portfolios with their environmental, social and governance priorities. But when you buy a publicly traded stock, your money usually goes to another shareholder—not to the company. With a crowdfunding investment in a primary offering, by contrast, your capital goes to the business to hire people, purchase equipment, expand production, develop technology or enter new markets.
That shorter connection between investor, company and outcome is one reason I find investment crowdfunding so compelling.
And you no longer need to be wealthy to participate. Some opportunities allow investments measured in tens rather than thousands of dollars. The presentation even includes an example of getting started with a $10 investment.
Of course, investing involves risk, and nothing in the webinar is individual investment advice. But if you’ve ever wondered whether impact investing is really accessible to you, watch the SuperCrowdHour in the player above at noon ET/9:00 a.m. PT.
I’ll show you how the pieces fit together—and why even a small investment can matter.
Max-Impact Members
(We’re grateful for every one of these community champions who make this work possible.)
Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Eric Coury, Arthia AI | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Ken Steele, Rotarian | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Mike Babbit | Coledger Solutions | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name Here
Upcoming SuperCrowd Event Calendar
Join the SuperCrowd Impact League! You can be recognized for making impact investments via Reg CF. See how your activity compares to your peers. It’s free. Win valuable prizes. Start now!
SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on September 8th at 8:00 PM ET/5:00 PM PT. Mark your calendar. We’ll send private emails to Impact Members with registration details. Upgrade to Impact Membership today!
SuperCrowdHour, August 19, 2026, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on “How to Make Money As an Impact Investor Starting with $10.” Drawing on his experience as a former investment banker, impact investor, and crowdfunding expert, Devin will demonstrate how anyone can begin building wealth while investing in companies that create positive social and environmental impact—even with as little as $10. In this session, he’ll explore how impact crowdfunding has opened investment opportunities to everyday investors, explain how to identify promising mission-driven companies, and share practical strategies for building a diversified portfolio over time. Attendees will learn how to get started with limited capital, manage risk, evaluate investment opportunities, and avoid common mistakes new investors make. Whether you’re completely new to investing or looking for an affordable way to expand your impact investing portfolio, this SuperCrowdHour will provide actionable insights to help you invest with purpose, build long-term wealth, and make a meaningful difference. Register now!
SuperCrowd26 featuring PurposeBuilt100™: This August 25–27, founders, investors, and ecosystem leaders will gather for a three-day, broadcast-quality global experience focused on disciplined capital formation, regulated investment crowdfunding, and purpose-driven growth. We’re bringing together leading voices in impact investing, compliance, digital marketing, and circular economy innovation to deliver practical frameworks, real-world case studies, and actionable strategies. The event culminates in the PurposeBuilt100™ Showcase, recognizing 100 of the fastest-growing purpose-driven companies in the U.S. Register now to secure your seat and get all the details. August 25–27, streaming worldwide.
Apply for the Superpowers for Good Live Pitch: Are you raising capital through Regulation Crowdfunding? Apply by September 2 for the September 30 Superpowers for Good Live Pitch. Selected founders pitch free to investors and gain exposure through SuperCrowd.tv, e360tv, social media, and our 10,000-subscriber newsletter. We especially encourage social entrepreneurs, women and underrepresented entrepreneurs to apply.
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