The video marketplace is set to disrupt the E-commerce sector
Press Release – Berlin, Germany 6/28/2016 – YEAY, a new easy to use E-commerce app that utilises video as opposed to traditional selling formats, announced today it has successfully closed its seed funding round with an investment of single-digit millions in euros from Grazia Equity. YEAY has also welcomed Elio Leoni-Sceti (chairman of LSG Holdings) and Erhard Schoewel (eon executive board member of COTY) among other notable investors. The funding will be used to support YEAY’s product development and recruitment as it releases into open beta.
YEAY aims to disrupt the E-commerce sector by allowing a more immersive, creative user experience through building a video content marketplace. YEAY is set to bring entertainment as well as creativity to a segment of the population that already consumes large amounts of digital video content. Studies indicate that Generation Y and Millennials conduct over 58% of their shopping online, w…