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Jason Trager is more than a throwback to the sixties or a cliche. He may have earned a PhD at Berkeley with a focus on improving the energy efficiency in buildings by applying statistical process controls, but he’s also a hard core entrepreneur who relishes profit–so long as it doesn’t adversely impact others.
He calls himself and his firm “Sustainabilist.” He says that unlike a capitalist who hordes profits and socializes externalities like pollution and carbon, a Sustainabilist hordes profits without socializing externalities. He says, “Our quest is carbon reduction. Every dollar that we make can be linked to some amount of carbon that does not make it into the atmosphere.”
Sustainabilist, the firm, is working on a number of projects, but one key area of focus is on applying statistical process controls to the process of solar installation. By doing so, he hopes to not only improve the quality of solar installations but al…