Superpowers for Good

Superpowers for Good

What the Inc. 5000 Can’t Tell Us About Purpose-Driven Growth

America celebrates fast-growing companies every year—but the rankings rarely tell us which ones are building a better world.

Devin D. Thorpe's avatar
Devin D. Thorpe
Apr 01, 2026
∙ Paid

Each year, thousands of entrepreneurs wait eagerly to see whether their companies will appear on the Inc. 5000 list of America’s fastest-growing private companies, published by Inc. magazine.

For founders, making the list is more than a vanity milestone. It signals credibility. It tells investors, customers, and partners that a company isn’t just promising growth—it has delivered it. For many companies, appearing on the Inc. 5000 becomes a badge of honor that helps attract talent, customers, and capital.

There’s a good reason the list has become one of the most respected recognitions in American entrepreneurship. It highlights what every founder ultimately strives for: real growth built through execution.

But there’s something the Inc. 5000 can’t tell us.

It can’t tell us which of those companies are building a better world.

What the Inc. 5000 Measures Well

The Inc. 5000 is built around a clear and powerful metric: revenue growth.

By ranking companies according to their growth rate over seve…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Devin Thorpe · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for writing, podcasting, and media founders.