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The Crowdfunding Formula Helps Startups Make Their Way Into Global Markets
With a proven record of highly successful campaigns, this leading digital marketing agency is ranked among the world’s top 5 crowdfunding companies.
Press Release – Startups grow and die at a rapid speed. But to become successful many of them often lack funding, recognition, expertise or courage. The Crowdfunding Formula (TCF) is a US-based startup that gives a solution to all these drawbacks and helps other startups get a foothold in worldwide markets in just a couple of months.
Founded in 2015, TCF is driven by its mission to take responsibility for inventors’ ultimate success by teaming up and tailoring a custom winning formula to their product, audience and situation. The startup has steadily accumulated huge expertise in launching campaigns and bringing success to other startups with great ideas.
“Our aim is to create an environment where each impactful idea from exceptional people achieves ultimate success through crowdfunding,” says Narek Vardanyan, CEO of the company.
The Crowdfunding Formula has already become one of the most successful crowdfunding agencies worldwide and has even been recommended by Indiegogo as the go-to company for help startups with their campaigns.
TCF employs a diverse approach to each campaign, trying to maximize the opportunity of investments from as many sources and channels as possible. To achieve this, they designate a dedicated 20-person team for each startup, involving each of the digital marketing departments, including outreach, PR, design, copywriting, influencer marketing, sales, partnership, etc.
Preferring quality over quantity, TCF focuses on partnering with the best teams and smartest minds developing the most innovative products. The dedicated teams can then focus and raise the maximum possible for each select startup.
Over the last 2 years, the company’s last 10 campaigns have raised over $15M, achieving some of the highest success rates in the industry. Some of these include:
Volterman, which raised nearly $3 million,
Fuell Flluid, which at nearly $4,000 a piece may be the world’s most expensive successfully crowdfunded project,
BionicGYM, which raised nearly $4 million,
Winston, still going strong after raising $1 million,
Wicked Ball and Bristly, which raised over $1 million each, and are still among the top most-funded pet campaigns in crowdfunding history.
It’s not only about the money raised—an average of $1.5M per startup—but also about the credibility and brand awareness TCF builds for the companies during the process. All of the above startups became industry leaders, dominating in their category’s search results.
“The Crowdfunding Formula is a very professional team in marketing our Wicked Ball. We greatly appreciate their hard work and are happy with their marketing results,” says Hannah Huang, COO of Wicked Ball, which was an unsuccessful and low-funded project until TCF joined in.
All these efforts are underpinned by a strict selection criteria. TCF closely cooperates with accelerators and incubators to find the most market-ready and innovative startups. The team then analyzes:
Demand for the product
Evaluation of the people/team
It’s not only the startup’s success stories that are increasing in number, but its team has also grown exponentially. Over the past 4 years, the team has doubled in size every year, and is currently comprised of about 80 people, each of whom is an expert in their field of digital marketing.
Notwithstanding the rapid growth, the startup never loses focus of the intrinsic value of each individual. Each employee is driven by the startup’s 5 core values: champion mindedness, collaboration, growth hacking, leadership and being result driven.
The Crowdfunding Formula is also doing its best to push the path of growth, both within the startup and within the wider field. For 2 years, without fail, the company has conducted special Know How Sessions on Mondays designed to push the team to learn and innovate. The results of these are published for free online.
The company also regularly holds online Ask Me Anything (AMA) sessions and publishes articles to openly and explicitly share its findings and new skills with the community.
By giving back to the community, TCF wants to push the industry forward and lead by example.
This will culminate next year, in their largest concerted effort until now. To further share its insights on crowdfunding and unite the professionals of the sphere in one place, TCF is planning to organize the world’s biggest crowdfunding conference in 2020.
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