The College of New Jersey and Community Funded partner on successful Day of Giving and increase donor participation by 800% over Giving Tuesday
FORT COLLINS, Colorado, January 27, 2016. Community Funded (www.communityfunded.com) today announced that The College of New Jersey (www.tcnj.edu) exceeded its goals for its November 2015 Day of Giving Campaign. During the Day of Giving 759 students, faculty and alumni supporters contributed over $75,000 in just 24 hours – an 800% increase in participation over the college’s Giving Tuesday campaign the year prior.
November 5, 2015 was The College of New Jersey’s inaugural 24-hour college-wide fundraising campaign aimed at boosting support for the college and its departments. This year, alumni, students, parents, faculty, staff and friends made gifts ranging from the minimum $1 to $5000, specifically directing their contributions to one of 13 participating departments and programs, including the TCNJ Fund.
“With tremendous support from Community Funded, we were able to take the Giving Tuesday concept and turn it into an exclusive, overwhelmingly successful Day of Giving event for our college,” said Melissa Lide, associate director of annual giving. “We were able to reach new donors across the country and far surpass our goals.”
Throughout the day, volunteer advocates inspired donors to give back, share their love of TCNJ and boost their favorite department or program. In addition to heavy social media promotion there were on-campus activities to promote the Day of Giving including advertisements in the school newspaper, postcards sent to prospective supporters, a wall set up to allow the TCNJ community to share their support for the college, and radio promotions.
“We’ve worked with development offices for over four years to build the most powerful and easy-to-use crowdfunding platform on the market,” said McCabe Callahan, CEO and Co-founder of Community Funded. “Our Day of Giving module multiplies impact for colleges like TCNJ and in April we’re rolling out even more Day of Giving capabilities and new campaigns with more universities.”
More information on the TCNJ Day of Giving is at: https://dayofgiving.tcnj.edu/
About Community Funded
Community Funded (www.communityfunded.com) provides powerful yet easy-to-use crowd-fundraising solutions that help organizations achieve their development goals. We also offer education and training to ensure success. @communityfunded
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