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Devin: What is your superpower?
Jennifer: My superpower is really resilience and never giving up. Through all the trials and tribulations that we all go through in life; I never lose hope and never give up on my dreams.
Tampon Tribe is proving that certified organic, plastic-free period products can become a fast-growing business when impact, community and product integrity stay at the center.
I welcomed Jennifer Eden, co-founder and CEO of Tampon Tribe, back to Superpowers for Good to celebrate the company’s Purpose Built 100 recognition. Tampon Tribe ranked number 10 overall, number 2 among environmental solutions and number 2 among women founder CEOs. That recognition reflects both growth and mission.
Jennifer explained that the company began with two pillars: health and the environment. After struggling with endometriosis, she found that switching products changed her own experience. That personal discovery became the basis for a company now working to eliminate toxins, man-made materials and plastics from period care.
“We don’t compromise,” Jennifer told me. “We don’t use any additives, we don’t use any chemicals, any toxins, any waxes, any glues, any perfumes, any dyes or any plastics.”
She also shared a major milestone: Tampon Tribe recently became GOTS-certified organic as a company. Jennifer emphasized that this certification goes beyond cotton quality. “It’s an entire impact certification from seed to shelf,” she said, noting that it considers fair work practices, water use and environmental impact.
The product line has grown from tampons to include pads, liners, reusable pads, menstrual cups, period underwear and wellness items. Jennifer sees the company becoming a trusted resource across the full life cycle for people who get periods, including tweens and teens preparing for a first period.
One of the most compelling parts of the story is how community helped build the business. Tampon Tribe began with an Indiegogo campaign, then used regulated investment crowdfunding on Wefunder and debt crowdfunding through SMBX. I’m proud to be an investor.
🏆 Congratulations to Jennifer Eden, co-founder and CEO of Tampon Tribe, Inc., on ranking #2 among PurposeBuilt100™ Woman Founder/CEOs, #2 in Environmental Solutions, and #10 overall in the inaugural PurposeBuilt100™! Check the full rankings: https://purposebuilt100.com
“The crowd’s been instrumental,” Jennifer said. “Tampon Tribe at its core is a community-based company.”
That community did more than provide capital. It helped validate demand, shape the product mix and create advocates. Jennifer recalled that early backers quickly asked for pads and liners, prompting the company to add them almost immediately.
“When you’re invested in the company, you’re also an advocate,” Jennifer said.
For impact entrepreneurs, Tampon Tribe offers a powerful example. Build from lived experience. Listen to customers. Refuse to compromise on mission. Invite the crowd in. That combination can protect bodies, reduce plastic waste and build a company worth celebrating.
tl;dr:
Jennifer Eden built Tampon Tribe around certified organic cotton, plastic-free packaging and period product safety.
Tampon Tribe ranked tenth overall in the Purpose Built 100, second among environmental solutions.
Community financing helped validate demand, expand products and turn customers into active advocates.
Resilience carried Jennifer through $13 bank balances, rooftop sleeping and pizza delivery side hustles.
Her advice: believe in yourself, pivot when needed, ask for help and keep going.
How to Develop Resilience As a Superpower
Jennifer’s superpower is resilience. She told me, “My superpower is really resilience and never giving up,” adding that she has always believed “you can achieve anything you put your mind to.” That doesn’t mean ignoring fear. Jennifer acknowledged the 3 AM worries and the moments when “you can’t see much light at the end of the tunnel.” Her practice is to keep moving anyway. “As long as you see a little bit of light, for me, that’s enough,” she said. “Get knocked down but get back up.”
Jennifer illustrated that resilience with the earliest days of Tampon Tribe. At one point, the company had only about $13 in the bank while she waited for a potential $100,000 investment from the Launch Group. Before that, Jennifer and her co-founder had rented out their bedrooms, kept one room as an office, slept in a tent on their Santa Monica rooftop and delivered pizzas at night to build the first cash for the business. “There are always solutions,” she said. “What can we do? What are our resources?” That gritty optimism helped turn an idea into a multimillion-dollar company.
Have courage and choose to believe in yourself before circumstances prove you right.
Keep looking forward; treat each day as a fresh chance to solve the next problem.
Learn what you do not know, practice it, try again and get back up when you fail.
Pivot quickly when an idea is not resonating rather than pushing blindly.
Ask for help from people nearby who have capabilities you need.
Look for even a little light at the end of the tunnel and move toward it.
Use the resources you have without resentment, even if the work feels humble or hard.
By following Jennifer’s example and advice, you can make resilience a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Jennifer Eden (she/her):
Co-Founder / CEO, Tampon Tribe
Website: tampontribe.com
X/Twitter Handle: @tampontribe
Company Facebook Page: facebook.com/tampontribe
About Tampon Tribe: Tampon Tribe, Inc. is redefining period care with certified-organic, plastic-free products designed to be better for people and the planet.
Founded by a woman entrepreneur, Tampon Tribe is a fast-growing company transforming the $72 billion global period-care industry through a complete range of toxin-free tampons, pads, liners, reusable period underwear, and sustainable alternatives. Its products are made with 100% GOTS- and ICEA-certified organic cotton, independently tested, and free from plastic, latex, metals, synthetics, and harmful chemicals.
Tampon Tribe products are used in hotels, gyms, universities, offices, retailers, and other settings where accessible, sustainable period care matters. The company partners with more than 1,500 institutions, including Hilton, Ritz-Carlton, Soho House, Esalen, Pixar, major school districts, airports, and natural grocery chains.
With distribution through KeHE and UNFI, along with more than $25 million in private-label quotes, Tampon Tribe is building a more sustainable future for personal care.
#2 PurposeBuilt100™ Woman Founder/CEO
#2 PurposeBuilt100™ Environmental Solutions
#10 Overall — PurposeBuilt100™ 2026
Biographical Information: An entrepreneur at heart, Jennifer is an internationally awarded marketer, business leader and broadcaster. Beginning her career in Australia, and working as a live news anchor, journalist and broadcaster both there and in China, Jennifer is no stranger to making very quick decisions under extreme pressure. She founded, grew and exited two businesses in Beijing, and has led several marketing teams from business inception to exit. Jen was awarded Women in Business in Asia’s MarCom Director of the Year and graduated from Charles Sturt University with a Communication and Marketing degree and a triple major in economics, politics and sociology. Jen is a fast problem solver, is quick to pivot and has worked extensively leading results-driven teams in sales, management, marketing and communication.
Personal X/Twitter: @Jen90545305
Personal Facebook Profile: facebook.com/jennifer.eden.520
LinkedIn: linkedin.com/in/jeeden/
Instagram: @tampontribe @jen_eden
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