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Spoonful Apparel, founded by Susan Elwer, to end child hunger, sells comfortable clothing with inspiring messages and donates 50 percent of the proceeds to the effort.
With slogans like “I choose kindness” emblazoned on the front, the clothing is virtually a living advertisement for doing good. The social enterprise sells the merchandise through online retail, to corporations and for events.
To date, the company has provided 65,000 meals to kids!
Interview with Susan Elwer, the Owner/Founder of Spoonful Apparel.
The following is the pre-interview with Susan Elwer. Be sure to watch the recorded interview above.
For-profit/Nonprofit: For-profit
Revenue model: We generate revenue through the sale of three categories of apparel: retail, corporate and events. We donate 50% of the profits from the sales of apparel in each of these categories to non-profit organizations who are working to end childhood hunger in the United States. We …