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Devin: What is your superpower?
Ashley: No matter what is going on, there’s that cartoon where the world’s burning in the background, and there’s that little dog and his coffee, and he’s like, ‘I’m fine. Everything’s fine.
The simple act of scrolling through cute animal videos can lift someone’s mood, but imagine pairing that joy with meaningful action. Fureelz, a new social media app founded by Ashley Quincey, connects users to animal welfare organizations while creating a safe and uplifting space for animal lovers.
Ashley shared the inspiration behind Fureelz, explaining that her vision stemmed from frustration with traditional social media. “Every time I would get off of my app, scrolling through social media, which used to be a place where I would go disconnect, have fun, I started to notice that I was getting anxious… And I just felt the reality is, every day, people are already connecting about animals because it’s like it is a great unifier.”
The platform goes beyond showcasing adorable pets. It features partnerships with well-known organizations like Best Friends Animal Society and PetSmart Charities, giving users a direct way to support animal causes. Through a feature called “Furrealsgiving,” users can donate directly to these organizations, with 100% of the funds reaching the charities.
As Ashley described it, “You’re able to give joy and get joy. And to add that extra layer… animal sanctuaries are actually fighting to get visibility, fighting to get that funding. And this is really that ability where you’re able to enjoy your community and discover those different animal sanctuaries.”
Fureelz is also raising money through a regulated investment crowdfunding campaign. The app plans to leverage new revenue models, including in-app purchases, brand sponsorships, and gamification. With plans for exponential growth, Ashley pointed out the massive market opportunity, estimating the “critter economy” is worth $644 billion globally by 2030.
Fureelz isn’t just a tech platform; it’s a movement. Ashley’s passion for animals is evident, and her mission is to create a joyful, impactful community while ensuring animal welfare organizations thrive.
This episode demonstrates that social media can be a force for good. With Fureelz, Ashley isn’t just building a business; she’s uniting people over a shared love for animals while changing lives—both human and animal—for the better.
tl;dr:
Fureelz, founded by Ashley Quincey, is a social media platform dedicated to animal lovers.
The app connects users with animal charities like PetSmart Charities to enable direct donations.
Fureelz is raising money through a regulated investment crowdfunding campaign on Andes Capital.
Relentless optimism, Ashley’s superpower, has driven her entrepreneurial journey through challenges.
Ashley advises cultivating gratitude and perspective to develop and strengthen an optimistic mindset.
How to Develop Relentless Optimism As a Superpower
Ashley’s superpower is her “relentless optimism,” which she describes as the ability to stay hopeful and positive even in challenging situations. “No matter what is going on, there’s that cartoon where the world’s burning in the background, and there’s that little dog and his coffee, and he’s like, ‘I’m fine. Everything’s fine.’ I think that’s pretty much me,” she explained. Ashley sees this mindset as a critical trait for entrepreneurs to overcome obstacles and maintain focus on their goals.
Ashley shared how her optimism was tested while building Fureelz. With limited resources, no salary, and a small team working for equity instead of regular pay, she faced monumental challenges. Yet, her unwavering belief in Fureelz as a mission-driven platform kept her determined. “I find that at five o’clock in the morning, when it’s quiet, I can take a moment to think, and ultimately, the universe presents solutions,” she noted. This proactive yet hopeful approach helped her gather the right team and secure resources to make her vision a reality.
Tips for Developing Optimism as a Personal Strength:
Practice Gratitude Daily: Write down one thing you’re grateful for every day.
Shift Your Perspective: Focus on the blessings you have, such as shelter, friends, or opportunities.
Embrace Change with Openness: Treat challenges as opportunities for personal and professional growth.
Find Quiet Reflection Time: Early mornings can provide a clear headspace for creative problem-solving.
Adopt Healthy Habits: Incorporate practices like exercise or meditation to stay balanced and focused.
By following Ashley’s example and advice, you can make relentless optimism a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Ashley Quincey (she/her):
CEO & Founder, Fureelz
About Fureelz: Fureelz is a social platform built for animals and the people who love them, designed to create a more joyful and positive online experience. Users can create profiles for themselves and their pets, share short form videos, connect with creators and communities, discover animal welfare organizations, and support verified animal charities directly within the platform through Fureelz Giving. Built for creators, brands, and consumers alike, Fureelz aims to bring together the pet community in a way that encourages connection, creativity, and compassion.
Website: fureelz.com
Company Facebook Page: facebook.com/fureelzapp
Other URL: investinfureelz.com
Biographical Information: Ashley Quincey is a technology and growth leader with more than 20 years of experience helping companies scale through enterprise sales, partnerships, and digital transformation. Her career has spanned leadership roles across IBM, Forrester Research, Salsify, and DEPT Holding, where she served as Director of Growth for Retail and CPG. Early in her career, Ashley worked at the forefront of social media management beginning in 2007, giving her a unique perspective on how digital communities shape engagement, connection, and culture. Today, as CEO and Founder of Fureelz, she is bringing together her experience across technology, commerce, and community to build a joyful social experience centered around animals, creators, and giving back.
LinkedIn Profile: linkedin.com/in/ashleyquincey
Personal Facebook Profile: facebook.com/ashley.quincey
Instagram Handle: @AQuincey
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