Superpowers for Good

Superpowers for Good

Social Entrepreneur Straddles Two Cultures, Ultimately Succeeds In Both

Devin D. Thorpe's avatar
Devin D. Thorpe
Aug 20, 2015
∙ Paid

This post was originally produced for Forbes.

Ajaita Shah, founder of Frontier Markets, a retail distributor of solar powered products in rural India, was born in the United States to Indian immigrants; a part of who she is has always remained connected to her roots. Last year, she was recognized by Forbes as one of the 30 Under 30. Recently, she was recently recognized by Acumen as a world-class social entrepreneur, having been invited to join the SAP Social Entrepreneur Fellowship.

Shah explained the challenges she faced trying to live in two communities at once. A member of the Jain Marawi religious community in New York City, Shah felt the extreme juxtaposition of her life. She lived in a close-knit religious community and at the same time in the larger, increasingly secular world.

“I realized I was meant to be an entrepreneur from college: my senior year of college (2005) was all about working on creating projects which brought me back to India regularly,” Shah said.

She goes on to e…

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