Social Entrepreneur Develops App With ‘Win, Win, Win’
Social entrepreneur Kyle Thomas and his team have developed an app called Adora to deliver advertising to the lock screen of your phone with proceeds going to a charity of your choice. Adora is about a client of the Your Mark on the World Center.
Kyle noted, “Adora is a win, win, win, – a win for advertisers, a win for charities, and a win for that app users.”
Explaining the potential impact, Kyle said, “Doing good doesn’t have to always be a grand gesture. Add up many small good deeds and you can have an amazing impact.”
“Advertising can mean something, giving users a choice in the advertising they see can play a huge part in reaching an individual in ways they actually want to be reached, and it creates more value for the advertiser. The fact that our app does good is an amazing benefit to this process; the more valuable an app user is to an advertiser the more we can all donate to a cause,” Kyle concluded.
On November 25, 2014, Adora will be launching a crowdfunding campaign on Indiegogo to promote the new app.
On Thursday, November 20, 2014 at 7:00 PM Eastern, Kyle will join me for a live discussion about the new app and the upcoming Indiegogo campaign.
You can download an audio podcast here or subscribe via iTunes.
More about Adora:
Adora is an app focused on helping users do good through taking control of their mobile advertising experience. For the first time users are able to have a say in where some of the ad revenue they generate goes – to a cause of their choice.
Kyle is a serial entrepreneur who loves the challenge of taking an idea and making it real and profitable. Adora is his 6th venture and he is excited to finally have the opportunity to really make a difference in the world, and that drives him like no other opportunity has before.
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