This post was originally produced for Forbes.
Imperative, a social enterprise seeking to help millennials find their purpose, recently completed its seed round using the investment crowdfunding site Onevest. We’ve previously covered both Imperative, founded by Aaron Hurst, author of The Purpose Economy, and Onevest.
Arthur Woods, Chief Operating Officer of Imperative, explained the deal terms for the seed round, “We did a convertible note of $750k capped at $5 million and set to convert upon a series A raise in 2015.”
Woods also noted that their success in this round leaves them thinking about future fundraising via crowdfunding, “Our positive experience on OneVest certainly leaves us inclined to leverage crowdfunding in our future investment rounds. It’s helped us foster new relationships, gain greater visibility and hit our fundraising goals earlier.”
Shahab Kaviani, Chief Marketing Officer of Onevest, which is the product of a combination of RockThePost (crowdfunding site) and CoFounde…


