This post was originally produced for Forbes.
Ty Walrod is the visionary behind Bright Funds, a platform designed to allow employers and other leaders to organize giving groups to giving funds.
The fund manager, often an employer, chooses nonprofits to include in a “fund” and then encourages employees and/or other followers to donate to the fund to have focused, strategic impact.
Walrod explains, “We built Bright Funds with a focus on the three key principles: make giving easy — easier than sending a tweet; make giving effective — by helping people give strategically to the best nonprofits in the world; and make giving engaging — by connecting donors to the causes they care about and showing them the impact of their donations.”
“Employees expect more from their employers today than ever before. In partnering with leading companies, Bright Funds has a tremendous opportunity to do good – we align companies with the passions and cares of their employees and empower both to make a positive im…