Anisa Mirza created Giveffect to address the problems she faced in fundraising for nonprofits.
“After graduating from McMaster University, I began working with various not-for-profit organizations,” Anisa explained. “Despite my passion for giving back, I absolutely despised the fundraising and data management aspects of my job. The software we were using at these nonprofits was certainly not user friendly – to say the least”
“Created as a tool that would help nonprofits engage with donors, especially Millennials and vice versa, Giveffect combined my passion for technology and my knowledge of nonprofit fundraising management, and became a powerful operating system for nonprofits,” Anisa continued.
“The nonprofit industry is seeing the same magnitude of disruption that online retail experienced 10 years ago. Donors (esp Millennial donors) have the same expectations of their online giving experience as they do with ebay, paypal etc. The digital disruption is here and many nonprofits are ser…