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As we gear up for the 1:00 PM Eastern, May 20, 2025, meeting of the Impact Cherub Club, we invite you to join us. The club meets to review impact investments that everyone is eligible to make and that virtually anyone can afford. We share responsibility for completing basic due diligence before making investments. While members are encouraged to invest in the Club’s picks, no one is required to invest.
The Club is open to all “Impact Members” of the SuperCrowd (our paying subscribers). I don’t touch the money members invest. They do so directly for their own accounts. We benefit from new members by the fresh perspectives they bring and our growing social impact. Please join us!
Next Meeting—May 20, at 1:00 PM Eastern
At our next meeting on May 20, 2025, at 1:00 PM Eastern/10:00 AM Pacific, consistent with our plans for future sessions, the agenda will have three items:
Diligence Reports
Post Mortem
Preliminary Consideration of New Candidate Investments
Short-Fuse Offering
I’ll review those items in reverse order.
Short Fuse Offering
Each month, including at our next meeting, we quickly look at a short-fuse offering—one with too short an offering window for our two-meeting review cycle—that I pick for the group’s consideration. This pick will be chosen between now and the meeting on Tuesday. Join us to find out what I picked and how the club votes!
New Company Consideration
After some preliminary screening, I’ve shared some candidate offerings with the members of the club to choose which we’ll review this month. Members chose the following:
PittMoss
PittMoss is transforming the gardening industry with its innovative, peat-free soil products made from recycled paper and cardboard. These sustainable alternatives not only outperform traditional peat-based mixes in plant growth but also significantly reduce water and fertilizer usage. Since its inception in 2014, PittMoss has saved over 39 million gallons of water and prevented nearly 20,000 metric tons of CO₂ emissions. Recognized by major publications like Better Homes & Gardens, the company has generated over $5 million in revenue and continues to expand its reach among nurseries, greenhouses, and commercial growers. Investing in PittMoss supports a greener planet and a thriving business. PittMoss is raising on Wefunder.
SenoGuard
SenoGuard is pioneering a transformative approach to breast cancer treatment by offering a radiation-free alternative following lumpectomy. Their innovative technology utilizes cryoablation—freezing residual cancer cells during surgery—to eliminate the need for weeks of post-operative radiation. This method significantly reduces patient burden, especially for the 28% who face barriers like distance, cost, or time constraints. Supported by National Science Foundation grants, SenoGuard's solution is designed to be accessible in community hospitals, expanding treatment options globally. Led by a seasoned team with over a century of combined experience in women's healthcare, SenoGuard is committed to enhancing patient outcomes and accessibility.
Post Mortem
Each month, we’ll take a look at one of our past investments, including both failures and successes, to see what we can learn to improve our due diligence for new investments we consider.
Diligence Reports
We’ll begin with the due diligence reports from the Impact Cherub Club members who volunteered to research the companies after we briefly learned a bit about them last month. After hearing the members’ reports, we’ll vote to determine whether or not to recommend investment in the companies. The decision will be made available to all Impact Cherub Club members, including those who don’t attend this month. Register here.
Here are the companies we’ll learn more about this month:
Playper
Playper is an award-winning, eco-friendly toy company dedicated to creating sustainable, build-it-yourself playsets and storytelling card sets that inspire open-ended, hands-on play. Their products are crafted from PlayperBoard®, a durable, 100% recyclable material printed with soy and vegetable inks, ensuring safety and environmental responsibility. Led by former executives from Paw Patrol, Mattel, and Fisher-Price, Playper is launching in the nation's largest bookstore chain with over 600 stores in Q1 2025. Investors can participate with a minimum investment of $100 through a convertible note with a $5 million valuation cap and 20% discount. The company is raising on Wefunder.
Unsmudgeable
Unsmudgeable is revolutionizing the $585 billion eyewear industry with its proprietary anti-smudge coating that makes fingerprints fade away, enhancing lens visibility by 140%. Their PFAS-free, permanent solution integrates seamlessly into existing manufacturing processes. The company has raised $27.7K in non-dilutive funding and $75K in a pre-seed round, with a $5 million valuation cap. They've secured a letter of intent with Bühler Leybold Optics and are in discussions with industry leaders like Shamir Optical and BASF. Investors can participate with a minimum investment of $100 through a Future Equity Agreement (SAFE). The company is raising on Wefunder.
Support Our Sponsors
Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, the American Independent Business Alliance, SuperCrowd25 and Crowdfunding Made Simple. Learn more about advertising with us here.
Max-Impact Members
The following Max-Impact Members provide valuable financial support:
Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Sharon Samjitsingh, Health Care Originals | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on May 20, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
SuperCrowdHour, May 21, 2025, at 1:00 PM Eastern. Devin Thorpe, Champion of Social Good and CEO of The Super Crowd, Inc., will lead a session on "The Secret to Higher Investment Returns via Impact Crowdfunding." He’ll share powerful strategies and real-world examples that show how aligning your investments with your values can lead to strong financial and social returns. If you're an investor looking to maximize impact or curious about the growing world of impact crowdfunding, this is a session you won’t want to miss! Don’t miss it!
SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition, but with big upgrades for 2025! We’ll be streaming live across the web and on TV via e360tv—watch for free! VIP’s get access to our better-than-in-person networking! Get your VIP access for just $25. Soon, we’ll open a process for nominating speakers. Check back!
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
Crowdfunding Addict: Lessons Learned from a Year of Daily Investments, Wednesday, May 14, 2025, at 2:00 PM ET.
African Diaspora Investment Symposium 2025 (ADIS25), Wednesday–Friday, May 28–30, 2025, at George Washington University, Washington, D.C., USA.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.
Call for community action:
Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefitting both the investors and the small businesses that receive the investments. Learn more here.
If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.
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