Secrets For Creating Great Content To Attract Investors
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The Power of Content Marketing in Impact Crowdfunding
In the world of regulated investment crowdfunding, where entrepreneurs seek not just capital but alignment with values-driven investors, content marketing isn’t optional—it’s essential. Stories sell, and video tells stories best.
Unlike traditional investing, Reg CF campaigns must reach everyday people who often aren't actively searching for investment opportunities. Instead, they’re drawn in by compelling narratives—authentic, emotional, and visually engaging. Great content doesn't just explain an offering—it builds trust, creates community, and inspires action.
This is where video stands out. A well-produced video can quickly and powerfully convey a founder's passion, mission, and credibility. It shows rather than tells, delivering emotional connection in seconds. Whether it's a 60-second teaser, a 3-minute pitch, or a live-streamed Q&A, video multiplies the impact of your message across social platforms and email campaigns.
Gene Massey and MediaShares have mastered this craft. With five Telly Awards under their belt, they’ve demonstrated that strategic content—rooted in storytelling and tuned for investor engagement—can elevate a campaign from forgettable to fundable. Their work showcases how creative vision, paired with marketing discipline, attracts not just views but real investors.
As we strive to democratize capital and empower underrepresented founders through impact crowdfunding, we must embrace content marketing as a core competency. Success depends not only on the strength of your business but on your ability to help others believe in your mission. And nothing builds belief quite like a great story told well.
Gene will be speaking at SuperCrowdLA, giving you an opportunity to learn even more. Register now to watch the livestream on TV or even attend if you can be in Santa Monica on May 2nd. Either way, don’t miss it!
Learn More About Today’s Presenter: Gene Massey, CEO of MediaShares
Gene Massey is the CEO of MediaShares, a pioneer in using creative content to market Regulation D, Regulation CF, and Regulation A+ investment offerings. A regular speaker at Wall Street and Fintech conferences, Gene is a seasoned consultant who advises companies on innovative strategies for attracting investors online.
With over two decades of experience in video production and marketing, Gene applies MediaShares’ proprietary methodology, systems, and software to help startups and public companies succeed in their fundraising campaigns. He works closely with clients on crowdfunding platforms like StartEngine, Republic and Wefunder, and frequently introduces issuers to FINRA brokerages and live investor events.
Gene’s background as an award-winning director of national television commercials—many featuring celebrities and Fortune 500 brands—has uniquely positioned him to craft compelling investor stories. As the creative force behind over 400 commercials for Callaway Golf, he helped boost their sales from $21 million to $843 million. His work has earned multiple Telly Awards and other accolades.
Today, Gene continues to guide issuers with expert oversight of creative campaigns, access to a 112,000-strong investor network, and support in corporate governance and compliance.
Support Our Sponsors
Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include Digital Niche Agency (DNA), FundingHope, The American Independent Business Alliance and SuperCrowdLA. April’s SuperCrowdHour sponsors include ProActive Realty Group, LLC, Crowdfund Holdings Innovators, Rotary, Ridgecrest Herbals, Move the Needle with Rob Kaplan. We’re grateful for support from our co-hosts, the National Coalition for Community Capital (NC3) and the Crowdfunding Professional Association. Learn more about advertising with us here.
Max-Impact Members
The following Max-Impact Members provide valuable financial support:
Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He’ll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don’t miss it!
SuperCrowdLA: We’re going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can’t-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!
SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We’ll be streaming live across the web and on TV via e360tv. Soon, we’ll open a process for nominating speakers. Check back!
Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.
Call for community action:
Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefitting both the investors and the small businesses that receive the investments. Learn more here.
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