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Devin: What is your superpower?
Sona: Resilience—the unwavering determination to overcome obstacles and solve critical problems.
Every year, millions of people in low-income countries suffer due to a lack of access to basic medical technology. Sona Shah, CEO and co-founder of Neopenda, is tackling this challenge head-on with an innovative solution—a wearable vital signs monitor called Neoguard. This simple yet powerful device is already saving lives in sub-Saharan Africa and has the potential to make a global impact.
Neoguard is a headband-style device that monitors four key vital signs: pulse rate, respiratory rate, oxygen saturation, and temperature. The data is transmitted wirelessly via Bluetooth to a centralized dashboard on a tablet, allowing clinicians to monitor multiple patients simultaneously. “The intent of this product,” Sona explained, “is really to alert clinicians in really overcrowded, understaffed hospitals that something could be wrong with the patient so that our clinicians can provide more timely and appropriate care to the patients that need it most.”
What makes Neoguard even more remarkable is that it was specifically designed for low-resource settings. Sona shared how she and her team traveled to Uganda during the early days of Neopenda to understand the unique challenges faced by hospitals in such environments. “We saw hospitals that didn’t have any functioning medical equipment. They had rooms that nurses called the ‘equipment graveyard,’ just mounds of broken equipment,” she said. This inspired her to create technology that is resilient and tailored to these conditions, addressing issues like power instability and limited connectivity.
Beyond its life-saving potential, Neoguard represents a significant business opportunity. With a $3.4 billion market for vital signs monitoring across Africa alone, Neopenda is poised for growth. The company has already launched in over 45 hospitals, primarily in Kenya, and is generating revenue. To scale further, Neopenda is raising capital through a regulated crowdfunding campaign on WeFunder, allowing anyone to invest with as little as $100. “What better way to scale than involve the community in our efforts?” Sona said, emphasizing the value of democratizing access to investment opportunities.
Neopenda is more than just a company—it’s a movement to bring equitable healthcare to underserved populations while offering investors a chance to make both an impact and a profit. Sona’s story is proof that innovation and compassion can go hand in hand to create a better world.
tl;dr:
Neopenda creates affordable medical technology like Neoguard, a wearable vital signs monitor saving lives.
Sona Shah’s passion for equitable healthcare drives her innovative solutions for underserved populations.
Neoguard is designed for low-resource settings, addressing challenges like power instability and broken equipment.
Neopenda is raising capital via a WeFunder crowdfunding campaign, democratizing investment opportunities.
Sona’s resilience and vision have propelled Neopenda’s growth, proving impact and profit can coexist.
How to Develop Resilience As a Superpower
Sona Shah’s superpower is resilience—the unwavering determination to overcome obstacles and solve critical problems. She described it as the ability to “move mountains” when faced with challenges. Sona’s resilience stems from her passion for addressing inequities in healthcare. “If there’s something that I’m really passionate about, I will move mountains to figure out how to make it work,” she said. This mindset has enabled her to navigate the complexities of developing medical devices, securing funding, and building a sustainable business model in underserved markets.
Illustrative Story:
One of Sona’s most challenging moments came during the early stages of Neopenda’s journey when she and her team had to establish a manufacturing process—something completely outside their expertise. Through determination and by hiring the right talent, they overcame this obstacle. Later, when funding became tight, Sona’s resilience drove her to find creative solutions, ensuring that Neopenda stayed on track. Another pivotal moment came in 2023 when the company pivoted from a distributor-led sales model to selling directly to hospitals, a risky but ultimately successful decision that significantly boosted their growth.
Tips for Developing Resilience:
Find a Problem Worth Solving: Focus on a mission that ignites your passion and commitment.
Surround Yourself with Support: Build a network of people who care about you and your cause.
Invest in Self-Care: Prioritize your mental health to maintain your capacity to lead effectively.
Embrace Feedback: Learn from mistakes and be open to constructive criticism.
Stay Persistent: Don’t let setbacks deter you; keep moving forward with determination.
By following Sona Shah’s example and advice, you can make resilience a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Sona Shah (she/her):
CEO & Co-founder, Neopenda
About Neopenda: Neopenda is a healthtech company designing wearable medical technology for under-resourced hospitals in emerging markets. Our flagship product, neoGuard, is a CE-marked, patented vital signs monitor built specifically for environments with limited infrastructure. It tracks four critical vitals, pulse, respiratory rate, oxygen saturation, and temperature, without requiring stable electricity or internet. Already in use across 45+ hospitals in five African countries, neoGuard has delivered over 35,000 hours of patient monitoring, helping healthcare workers detect early signs of distress and intervene before it’s too late. Headquartered in Chicago and operating globally, Neopenda’s mission is to close the healthcare access gap with scalable, context-appropriate innovation.
Behind every device we build is a story, of a nurse who stayed calm because an alert came in time, of a baby who went home safely, of a health system that finally had the right tool for the job. We didn’t set out to build technology for the sake of it. We set out to build trust, dignity, and access where it’s been missing for too long. Because where you’re born shouldn’t determine whether you survive.
Website: neopenda.com
X/Twitter Handle: @neopenda_health
Company Facebook Page: facebook.com/Neopenda
Other URL: wefunder.com/neopenda
Biographical Information: Sona Shah is the CEO and Co-founder of Neopenda, a healthtech company bringing life-saving innovation to underserved health systems.
Her journey began while teaching in Kenya, where she witnessed firsthand the challenges facing under-resourced hospitals. That experience shaped her lifelong commitment to global health equity and continues to inform how she leads today, with empathy, purpose, and persistence.
With a background in biomedical and chemical engineering, Sona has spent the past decade designing and scaling technologies that work in real-world clinical settings across East and West Africa. Under her leadership, Neopenda has developed and commercialized neoGuard, a CE-marked wearable vital signs monitor tailored to the needs of low-resource hospitals. The company has sold to over 45 hospitals, delivered more than 40,000 hours of neonatal monitoring, and launched local manufacturing in Kenya.
Sona is a graduate of Columbia University and Georgia Institute of Technology. Amongst other accolades, she’s been recognized as an MIT Solve Fellow, Inc 30 under 30 recipient, a UN Women prize recipient, White House invitee, and a global leader in maternal and newborn health. Her work lives at the intersection of innovation, equity, and impact, and is driven by a deep belief that everyone, everywhere deserves access to quality care.
Linkedin: linkedin.com/in/sonarshah
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Community Event Calendar
Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.
African Diaspora Investment Symposium 2025 (ADIS25), Wednesday–Friday, May 28–30, 2025, at George Washington University, Washington, D.C., USA.
Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.
Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.
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