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Devin: What is your superpower?
Dr. Stephen: Courage and tenacity
In today’s world, access to affordable, effective healthcare remains a persistent challenge. Dr. Stephen Steinberg, Co-founder and Chief Medical Officer of EndoSound, is tackling this problem head-on with an innovative approach to endoscopic ultrasound (EUS) technology. By dramatically lowering costs, EndoSound is helping more hospitals and surgical centers provide this life-saving diagnostic and therapeutic modality to millions of patients.
Endoscopic ultrasound has been a medical mainstay for over 25 years, offering real-time imaging and diagnostic capabilities for conditions like pancreatic cancer. However, the prohibitive cost of traditional EUS systems—up to half a million dollars—has kept the technology out of reach for many facilities. Stephen and his team at EndoSound have developed a system that reduces these costs by 90%, making it accessible to smaller hospitals, surgical centers, and even under-resourced regions globally.
“What became apparent was that my backlog of cases and waiting times were getting longer and longer,” Stephen explained, citing the lack of local access to EUS technology. “We adapt the scopes that [medical centers] already have with ultrasound technology, providing a much more cost-effective, much more accessible opportunity.”
EndoSound’s innovation doesn’t just lower costs. By enabling earlier diagnoses of conditions like pancreatic cancer, which currently has a five-year survival rate of just 12%, the technology has the potential to save thousands of lives. Stephen described the transformative impact: “Our technology has the ability to impact that curve…to make it so that patients’ tumors are caught earlier.”
Beyond patient care, the technology offers financial benefits to facilities. Surgical centers that adopt EndoSound’s system can generate revenue from procedures while improving patient outcomes. With millions of diagnostic procedures performed annually, the market opportunity for EndoSound’s affordable solution is substantial.
For those interested in supporting this groundbreaking work, EndoSound is currently raising capital through a regulated investment crowdfunding campaign on WeFunder. This presents a chance for investors to back a company that is not only disrupting the healthcare industry but also saving lives.
Stephen’s vision is clear: to democratize access to critical diagnostic tools and improve outcomes for patients worldwide. His work exemplifies the spirit of innovation and purpose that drives meaningful progress in healthcare.
tl;dr:
Dr. Stephen Steinberg discusses EndoSound’s affordable endoscopic ultrasound technology that improves healthcare access and outcomes.
By reducing costs by 90%, EndoSound enables earlier diagnoses, especially for conditions like pancreatic cancer.
Stephen highlights the global potential of EndoSound to bring life-saving care to under-resourced regions.
His superpower, courage and tenacity, stems from personal experiences navigating his children’s life-threatening illnesses.
EndoSound is raising capital via crowdfunding, empowering investors to support its transformative healthcare mission.
How to Develop Courage and Tenacity As a Superpower
Dr. Steinberg’s superpower is a combination of courage and tenacity. He explains that courage isn’t about choosing to be heroic but rather about responding to terrifying circumstances. Recalling his experience as a young parent facing life-threatening heart defects in his children, Stephen shared, “You discover courage not because you choose to but because circumstances require you to push through.” From these challenges, he also developed tenacity—the determination to persist even when exhausted or overwhelmed. These qualities have shaped his approach to both medicine and entrepreneurship.
One story that demonstrates Stephen’s superpower is his family’s journey with his two children, both born with life-threatening heart defects. Despite the overwhelming fear and challenges, he and his wife relied on their courage and tenacity to support their children through cutting-edge medical care. Both children are now thriving adults, with families of their own. Stephen’s personal experiences instilled in him a deep commitment to improving access to life-saving technologies like EndoSound.
Stephen’s advice for developing courage and tenacity includes:
Define Your Mission: Identify a purpose that inspires you to push through obstacles.
Stay Focused on the Goal: Visualize your desired outcome to maintain determination.
Draw Strength from Others: Lean on your support network during difficult times.
Take It Step by Step: Break overwhelming challenges into smaller, manageable tasks.
By following Dr. Steinberg’s example and advice, you can make courage and tenacity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Dr. Stephen Steinberg (he/him):
Co-founder and Chief Medical Officer, EndoSound, Inc
About EndoSound: EndoSound® has developed a breakthrough approach to delivering high-quality gastrointestinal diagnostics—without the prohibitive cost that has kept this technology out of reach for most patients. The EndoSound Vision System™ (EVS™) merges video-guided endoscopy and ultrasound into a single, real-time diagnostic view, enabling more accurate, minimally invasive exams that can be performed in outpatient and ambulatory settings.
Its portable, compact design makes it equally at home in hospitals, Ambulatory Surgery Centers (ASCs), and rural or resource-limited care environments—dramatically expanding where advanced GI imaging can be performed. The EVS is FDA cleared and retrofits to the standard endoscopes already in use worldwide, eliminating the need for proprietary scopes. This integration creates an exceptionally affordable path for providers to offer cutting-edge diagnostics where they’re needed most, including in under-resourced healthcare systems across the globe.
Website: endosound.com
X/Twitter Handle: @EndoSoundEVS
Other URL: wefunder.com/endosound
Biographical Information: Dr. Steinberg is the co-inventor of a medical device with the potential to change the trajectory of GI care globally. A graduate of Cornell University and Johns Hopkins Medical School, Dr. Steinberg has devoted a 40-year career to advancing diagnostic and therapeutic gastrointestinal endoscopy.
Among these procedures, endoscopic ultrasound (EUS) stands out as one of the most transformative—offering unparalleled insight into pancreatic, biliary, and submucosal disease. As co-inventor of the patented technologies behind EndoSound, he has married deep clinical expertise with engineering innovation to dismantle the access barriers that have kept EUS confined to a select few institutions. His vision extends far beyond U.S. borders—toward making this life-saving diagnostic accessible in regions where the absence of early detection leads to preventable deaths.
Linkedin: linkedin.com/company/endosound
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