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Lauren Sullivan and her husband Adam Gardner, a touring musician, wanted to make the concert scene more environmentally friendly. They’ve created Reverb, a nonprofit, to help the industry get its green on.
Adam explains, “The live music industry has historically been highly disposable, creating large amounts of landfill, energy and water waste. Think of all the plastic cups on the ground at the end of a concert or a weekend long festival, for example. Tour busses and trucks guzzle fuel carrying large crews, and large amounts of equipment across long distances every day on a tour. Tens of thousands of fans commute to a venue typically located 40 miles outside of major city centers, contributing to over 80 percent of a concert’s carbon footprint.”
Adam recognized that other nonprofits face that Reverb could overcome. “Local and national enviro nonprofit organizations have had variable experie…