One-Of-A-Kind Kids’ Backpack Collection Kicks Off On Kickstarter

Press Release – NEW YORK, NEW YORK – July 13, 2016: HERO NEW YORK launches its first-ever back-to-school collection on Kickstarter on July 20th, 2016. HERO NEW YORK is designed to inspire and empower today’s youth by evoking their inner heroes.

Each HERO NEW YORK backpack comes with a collectible trading card of a hero from history with a unique story. “If children can see it, they can be it,” founder Alissa Lentz says. “Our diverse set of heroes show kids that you can make history, no matter where you’ve come from.”

The collection uses fun, eye-catching, gender-neutral colors and patterns. Kickstarter supporters can select from twelve color options. A large backpack (fits a 15” laptop), a small backpack (fits a school folder), and a pencil case are available.

All products ordered during the campaign come with a specialty, Kickstarter-only ‘Original Hero’ logo that shows the backpack is from HERO NEW YORK’s first-ever production run. The trading cards that come with these backpacks are limited edition.

HERO NEW YORK backpacks are made of a strong, military-grade, water-resistant cotton canvas. For nighttime safety, the backpacks have reflective detailing on the front, sides and straps. HERO NEW YORK uses digital printing, an alternative to screen printing that minimizes water waste.

Each HERO NEW YORK purchase supports education. This year’s contributions will go to High School of the Fashion Industries, an NY public school where 76% of students live below the poverty line, yet 91% of students graduate and 82% continue to college. HERO NEW YORK will provide scholarship funding and host design/business workshops.

Shop the first-ever collection at: www.herobackpacks.com/launch

Launch Party: HERO NEW YORK celebrates the launch of its Kickstarter campaign with a “back-to-school” bash for members of the press on July 19, 2016 at the citizenM rooftop. Free drinks and appetizers will be served 7:00-9:00pm. An exclusive preview of the collection will on display. 218 W. 50th St. RSVP at press@herobackpacks.com.

About the Founder: The hero-inspired collection was born out of the childhood story of our founder, Alissa Lentz. A first-generation immigrant from Russia, Alissa struggled to fit in, but when a friend drew a cartoon superhero inside Alissa’s backpack, a hero ignited in her. Now Alissa wants everyone who might think they don’t fit in to feel like a superhero. So in every HERO NEW YORK backpack, she places a collectible trading card of an unsung hero from history to inspire and empower today’s youth.

Evoke your inner hero. Join the #HEROtribe on Instagram @herobackpacks and Facebook at www.facebook.com/herobackpacks.

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