What Not To Wear Star Seeks To Help Girls Have Better Body Images

Alicia Richmond is partnering with Clinton Kelly of What Not to Wear to help girls improve their body image and to help them avoid life-changing mistakes. She is raising money here. Recently, I caught up with Alicia to learn more about the effort; here’s what he told me:

What is the social benefit you hope to achieve with or through your crowdfunding campaign?

PROBLEM:

• 53% of 13-year-old girls are unhappy with their bodies.

• 78% of 17-year-old girls are unhappy with their bodies.

CONSEQUENCE:

Teenage girls looking for outside validation of their body make stupid decisions, sometimes with life altering implications.

OUR GOAL:

To foster a generation of young women who are more accepting of their perceived “imperfections” and love themselves as they are.

How much money are you hoping to raise and why? How much have you raised so far?

We’re raising funds to carry out a four-prong awareness campaign:

• Traditional media (TV, radio, print) and digital outlets

• Pinterest (majority of users are women)

• Bloggers (very loyal fan base)

• Celebrity vignettes

Whom are you trying to help with your project and why?

You can tell a girl she needs to have more self-esteem and give her tools and pep talks, but a young woman (daughter) is much more likely to develop a healthy body image if she can model the attitude and behavior of a woman (her mother) who portrays a positive body image herself.

Check out the campaign:

Visit the website.

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