Nonprofit Crowdfunding Explained

Salvador Briggman, author of Nonprofit Crowdfunding Explained, says he shares all you need to know to succeed with your nonprofit crowdfunding goals.

Salvador says his goal was to share the insights that for-profit crowdfunders are using so that nonprofits could get those benefits, too. He’s excited by the potential for crowdfunding to help nonprofits get the word out about their inspiring work.

He notes that peer-to-peer fundraising is a better model for crowdfunding than a traditional, centralized approach. By empowering supporters to do the fundraising for your organization, you let them reach their friends directly and expand your reach infinitely.

Salvador points out, “You can’t leave anything to chance.” You have to equip your team with tweets, posts and links that they can instantly share without work or thought so that coming up with something to say isn’t their responsibility.

In this way, he says, a small group of advocates can help you raise more money more quickly.

Salvador, who says his superpower is understanding emotions, points out that you can’t get people to do anything without tapping into their emotions. Your crowdfunding campaign needs to do that.

Salvador’s business, CrowdCrux, provides information about crowdfunding in a variety of forms, including a blog, a podcast and books. He says, “I am solving the problem of the need for education about crowdfunding. I solve it by providing original free content and premium products to get people to their goals faster.” Salvador offers a free course on crowdfunding.

Salvador Briggman, courtesy of CrowdCrux

More about CrowdCrux:

Twitter: @crowdcrux

CrowdCrux is the #1 source online that will take you from a novice to crowdfunding pro. I put out a podcast, that has been downloaded more than 100,000 times, a blog, which had more than 1 million visits in 2015, and a YouTube channel that’s rapidly growing. I’ve also written four books on various topics related to crowdfunding. I started KickstaterForum.org, which now has over 7,000 members and co-own CrowdfundingForum.com.

Salvador’s bio:

Twitter: @sbriggman

Salvador Briggman founded the popular blog, CrowdCrux, which has been cited by the New York Times, The Wallstreet Journal, CNN, Forbes and more. He helps entrepreneurs raise money on crowdfunding platforms like Kickstarter and Indiegogo. He also covers new developments in the crowdfunding industry.

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