Despite significant strides in awareness, plans to participate in Black Friday or Cyber Monday still far outpace Giving Tuesday this year
Press Release – SAN DIEGO, Nov. 19, 2019 — Classy, creator of world-class online fundraising software for nonprofits, today unveiled its second annual report examining how Americans plan to give to nonprofit organizations from now through the end of the year. The report, titled Why America Gives 2019: How current events, technology, and seasonality impact donor plans, analyzes data from a nationwide survey of Americans. The survey explores if, how, and to whom respondents plan to donate this year in advance of the annual year-end spike in charitable donations. Typically, about 30% of annual giving occurs in the month of December, reinforcing the importance of this timeframe for nonprofits.
For nonprofits participating in Giving Tuesday this year (December 3), one promising survey finding is that 37% of respondents said they were aware of the annual gi…