Superpowers for Good

Superpowers for Good

National “First Steps For SIDS” Campaign Launches In October – SIDS Awareness Month – To Raise Money For Critical Research Into Sudden Infant Deaths

Devin D. Thorpe's avatar
Devin D. Thorpe
Oct 25, 2018
∙ Paid

With support from Alaska Airlines, Marriott Hotels, Microsoft, Tata Consultancy Services and WE Communications, two SIDS research organizations encourage parents to share videos of their child’s first steps to raise funds and awareness

Press Release – SEATTLE, Sept. 27, 2018 /PRNewswire/ — The American SIDS Institute and the Aaron Matthew SIDS Research Guild of Seattle Children’s Hospital (“the Guild”) will launch an online video campaign, “First Steps for SIDS,” on October 1. The campaign will raise public awareness and funds to support research into the causes of, and ultimately preventative measures for, Sudden Infant Death Syndrome (SIDS).

“People in the U.S. may be surprised to learn that, among developed nations, we have one of the highest infant mortality rates – ranked 32nd among 36 nations. Moreover, the number of unexpected and unexplained deaths has not gone down since the mid-1990s,” said John Kahan, founder of the Aaron Matthew SIDS Research Guild of Seattle Children’s Hosp…

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