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Milestone Crowdfunding Acquisition: NonProfitEasy Buys Fundly
This post was originally produced for Forbes.
In what could be a sign of the maturing of the crowdfunding industry, NonProfitEasy has acquired Fundly, the crowdfunding site widely used by nonprofits, and simultaneously rebranded the entire business Fundly.
Fundly President, Mark Feinberg, explains, “NonProfitEasy, the integrated and affordable data management solution for nonprofits, has acquired Fundly, a top online crowdfunding platform for individuals and organizations. With this acquisition comes an opportunity for NonProfitEasy to capitalize on the strong Fundly brand, so the entire NonProfitEasy product line will be rebranded to reflect the Fundly image.”
“The goal is to bring consistency across all products and to offer any organization, regardless of size, a seamless and affordable way to manage all their data needs,” he concludes.
No price has been disclosed for the private transaction.
On Thursday, September 10, 2015 at noon Eastern, Feinberg will join me for a live discussion about the transaction and its implications for customers and employees of the combined entity. Tune in here then to watch the interview live. Post questions in the comments below or tweet questions before the interview to @devindthorpe.
More about Fundly:
Through its suite of products, Fundly is revolutionizing social impact by delivering enterprise level technology for peer-to-peer fundraising, donor relationship management, volunteer management, membership management, and event registration at a fraction of the price as competing platforms. The extensive, cloud-based product line offers subscription levels that can be tailored to any budget from the smallest organization to the largest enterprise with big data needs. With an innovative modular design, customers can use and pay for only the functionality they need,. Unlike competing products, this keeps organizations within budget and gives them full control over the user experience.
Prior to Fundly Mark was founder and CEO of Uruut, a crowdfunding platform focused on the nonprofit sector. Uruut was acquired by NonProfitEasy in 2014. Before starting Uruut, Mark was General Partner of Feinberg Capital Advisors a multi-family investment firm where he managed assets for high net worth families (across asset classes). Mark also held senior level positions with IBM and Ernst & Young. Mark has been involved as an investor, board member and operator of a number of companies across industries. Mark currently sits on the board of the Greenhouse Foundation and is a Founding Member of the local Chamber of Commerce. Mark holds a BBA and MBA from the Goizueta Business School at Emory University.
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