As a 17 year Ogilvy & Mather veteran, Marcia Christ specializes in launching products into the mom and woman market. She is joining MsGenuity to bring reward-based crowdfunding, which today is focused on the male consumer, to the mom community.
Sarasota, FL (PRWEB) February 18, 2015 – MsGenuity, the first crowdfunding portal to bring innovative product designs and community events to the mom consumer, announced today that Marcia Christ is joining the company as President and Chief Executive Officer. She will assume the role previously held by John Montelione, who is being assigned to Product Development Manager.
“We knew we wanted a new CEO with the ability to drive crowdfunding, from its current marketing focus on the male community, to the mom community and we needed a leader with a successful track record of launching new shopping concepts and products that appeal to the mom and women consumer,” said Montelione.
Christ, a 17 year Ogilvy & Mather veteran, has established a reputation f…