LGBTQ Clothing That Looks & Does Good
This is a guest post from Jillian Brooks who is a copywriter, comedian, and social entrepreneur.
It’s not every day you have the opportunity to impact the same community, in vastly different ways – simultaneously. However, Project Comfort aims to do just that, creating a business model based around community empowerment.
Pushing passed the Masculine-Male & Feminine-Female conventions of modern day clothing providers; Project Comfort offers apparel for a more diverse set of body types, individuals, and identities. That means that sizing is more standard, and styles androgynous. But the really cool part of the organization is that $10 from every item sold goes back to an established LGBTQ nonprofit, and the customer picks what goes where.
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Jillian Brooks
Project Comfort works directly with nonprofits operating in the LGBTQ community to provide regular micro financing and donation income. When an item is added to a customer’s cart, they are prompted to select a nonprofit from a provided list.
From there, selections are tallied and donations are made to the nonprofits at the end of each quarter. On June 30th, 2015, nearly $2,000 was donated to 5 different LGBTQ nonprofits as a result of Project Comfort customers.
Project Comfort operates using the model of a breakeven-business, meaning that the majority of revenue generated from sales goes directly toward the nonprofits selected by customers. With less than 1% profit netting back to Project Comfort for company development, the organization operates solely to make a difference.
As a woman-owned social enterprise, that is a sustainably operated organization, with the majority of our items made in the USA, Project Comfort is conscious about the community at large.
Connect:
#EqualPeriod #ClothingForEquality
Bio:
Jillian Brooks is a copywriter, comedian, and social entrepreneur living in New York City.
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