Revlon to Ignite Donations for Women’s Health Initiatives through Fundraising Competition
July 30, 2015 (New York, NY) – Revlon announced today the second phase of its new philanthropic platform designed to have a greater impact on women’s health initiatives with the Revlon LOVE IS ON Million Dollar Challenge. The Revlon LOVE IS ON Million Dollar Challenge is inviting charities dedicated to three leading health issues facing women today — women’s cancers, heart disease, and diabetes — to participate in an online fundraising challenge. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon. While the challenge will kick-off on September 21, 2015, the application for charity entrants goes live today.
To host this fund-raising challenge, Revlon is partnering with CrowdRise, the leading site for charitable crowdfunding. The Revlon LOVE IS ON Million Dollar Challenge is the biggest challenge award in Crow…